The key to a successful business is consistently connecting with your ideal clients.
There are many ways to do this. Some take more time, some take more money, and some take more energy.
And there is one marketing strategy that takes the least amount of time, money, and energy to get in front of the right people – that is being a guest on someone’s podcast.
But how does it work? Where do you find these podcasts and how do you get yourself booked on them?
Lisa Simone Richards is an expert on this topic and in this episode of my podcast, she shares everything you need to know about how to get booked on your first (or next) podcast.
Including how to deal with rejection, because not everyone will say yes and that is totally normal.
We also discuss the compound effect visibility can have for your business which can translate into people approaching you to speak or be a podcast guest.
And Lisa also shares what she finds most meaningful about her work.
She even has a free template you can use (it’s the same one she uses herself). See link below.
Oh yeah, and Ginger makes a surprise cameo appearance.
Listen or watch below.
Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:
Download her free Perfect Podcast Pitch Template, which will help you write a pitch that gets you featured on podcasts.
And here’s a bit more about Lisa and her work.
Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere.
Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning your wheels on social media or wasting money on Facebook ads.
On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube.
Have you already been a guest on a podcast? If not, are you ready to make it happen?
Share your thoughts and questions in the comments below.
I respond to every single one.