Recently I was talking with a client and I asked her if she was interested in using speaking as one of her marketing strategies for her business.

She said she wasn’t ready for that.

So I asked her if she would be willing to speak to a large audience if she didn’t have to stand up in front of group and they wouldn’t see her. That, she was willing to do.

Sounds like a magic trick, but it’s not. The answer is simple, webinars.

I’ve written before about how you can reach a large audience without ever leaving your home by doing Teleclassses. This is still a fantastic way to connect with potential clients.

(NOTE: If you love speaking live in front of groups, keep doing it. You can simply start doing webinars as well and reach even more people. And if you don’t mind being on camera, by all means you can present the webinar with video of you.)

And what makes a webinar even more powerful is that in addition to hearing your voice, participants can see the presentation you’re giving as you give it. A webinar combines audio and visual, which is an amazingly powerful combination.

Plus, it’s super easy for people to join a webinar. There are no phone numbers to call to join the webinar they just click a link you send them and turn up their speakers.

And it’s not only a one way presentation. Participants can answer questions, polls, and ask questions right from their computer and as the presenter, you will see their feedback and questions.

You can present a webinar live or record it and then send it out. If you present it live, you can make a recording of the webinar and share it with the participants so they can watch it again. And you can also share it with people who missed the live event.

Having a recording of the webinar also makes it easy for people to watch it when it’s convenient for them. They can hit pause if they need to: answer the phone, eat lunch, or help their kids and come back when they’re ready.

You can offer your webinar for free and give valuable information along with a promotion for a product or service. You can also offer paid webinars with fantastic content that your clients need.

So there’s really no way you can mess this up. You don’t have to worry about looking good ‘on camera’ and if you’re not comfortable conducting a live webinar start with a recorded one first.

Worried that you have no content? Think again, you’ve got loads of juicy information right at your finger tips. What kind of problems do you solve for your clients?

Do you have a special report, articles, programs, or products that address these problems that you could talk about? Sure you do. Now take it and put it into a Power Point presentation.

My guess is that you probably already have one ore more Power Point presentations you could use to create a webinar right now.

And if you want to show people how to do something visually you can use Camtasia to capture screen shots of your computer and include those images on the slides in your Power Point presentation.

You don’t have to memorize anything because you’re looking at the Power Point slides along with your audience. Now having said that, you will want to practice. Just like any successful presentation, preparation is critical.

So how do you do it? There are free options like Zoom and a very popular paid option is GoToWebinar. 

Quite frankly, you can reach a much bigger audience using a webinar than speaking live in person because it’s so much easier for participants to join.

You can reach people outside of your city and even your country. Anyone with a computer can take part.

Are you starting to see how you could use webinars to serve more clients and get your information out there in a big way?

Be willing to try a new approach to reaching more people and start creating webinars for your business.

For more on this topic, watch my video: 3 Ways You Can Use Webinars to Grow Your Business.

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEBSITE?

You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: https://www.fireflycoaching.com.

How do you use Webinars to grow your business? Share your thoughts and questions below in the comments section.