You must have heard by now that video is a highly effective way to market your business.
Video is the next best way to make a connection besides meeting in person.
Video is also scalable so you can reach people all over the world.
Once you create videos it’s important to share your videos. Because if no one sees your videos, what’s the point?
Making Your Videos
If you’re just getting started with video, make the decision to create your first video and do it. You don’t have to tell anyone or even show anyone.
Almost everyone I’ve suggested this to comes back to me to report it wasn’t that bad after all and they wished they hadn’t waited so long.
For more on fear about making videos, check out this post (and be sure to check out the post below the video as well).
And if you just can’t go there, remember that your videos do not have to be you as a talking head.
You can also create explainer videos for free using Adobe Spark or Biteable. Or turn your text blog posts into videos using the amazing (and free) Lumen5. Read more about this in this post.
Sharing Your Videos
If you’ve gone to the trouble of making a video, you want to be sure to leverage it so that it reaches as many of the right people as possible.
So if you’re currently only sharing your videos in only one place, I have loads of ideas for you.
Please don’t worry that you will annoy people if you share your videos across channels.
The people who follow you are not on every single channel and even if they are, there’s a slim chance that they will see your post on every channel.
And let’s just say they did, repetition is powerful for learning so you really can’t go wrong.
In addition to sharing your videos on many channels, you also need to know the right way to share them on each platform so that they get the most exposure.
Organize Your Videos
Seems obvious, but to share your videos you need to be able to find them.
An easy way to do this is to create a folder on your computer called Video and then either create sub-folders with names of topics or dates.
Also, be sure to save your videos with descriptive names so you can easily identify the video you’re looking for.
If you create video directly on a platform, like a Facebook Live or Instagram live you can download those videos to your computer. Then you can upload them to other platforms.
Here’s how to download a video from Facebook.
Sharing Your Videos Across Platforms
Sharing across platforms is critical and it’s also important to share them in a way that will ensure they reach the most people.
Which means you don’t want to share the link to your blog post (or the link to your YouTube video) on social media.
To get the most views, you want to upload your video directly to each platform.
You always want to share your content on your own platform.
Create a blog post for each of your videos. I upload all of my videos to my YouTube channel and embed (copy and paste that link) the video into my blog posts on my website (hosted by WordPress.org).
Share the link to your video blogs post in your newsletters.
You also want to share your videos on social media.
Upload your videos directly to Facebook. If you make a blog post of that video, you can add a link to the post in the comments.
LinkedIn also loves video that is directly uploaded (not a link to your blog post or YouTube). Again, you can add a link to your blog post in the comments.
Same story for Twitter, upload your video directly and include the link to the blog post in your update as well.
As I mentioned, I upload all of my videos to YouTube. Here is a link to my channel if you want see some ideas on how you can set it up.
Google owns YouTube and it’s the second largest search engine so it’s a fabulous place to host your videos.
You can start your own YouTube channel in matter of minutes. Here’s a how-to video.
On Instagram, you can upload videos that are 60 seconds and if they are longer, you can upload your videos to IGTV.
You may need to edit them to adjust the format. For example, I shoot my videos on my iPhone in landscape which would look weird if I uploaded it directly to IGTV.
I use the free app InShot to adjust them so them work for IGTV.
I hope you’re getting excited about sharing the videos you’ve already made or that you will make. It’s never too late to start.
Video means visibility and that will help you connect with more of your ideal clients.
© Stephanie Ward
Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: https://www.fireflycoaching.com.
Are you already making videos? If not, will you start now?
Share your experiences, thoughts, and questions in the comments section below.
I respond to every single comment.
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Thanks for this post. I just started making (test) videos but haven’t shared them on my channels yet.
Coming from photography the video part was easy, studied audio a bit and now I’m working on my presentation style (adjusting from real life presenting)
Funny thing happened, is that I find the process of learning about and experimenting with video to be a more interesting subject to talk about then the subjects I originally choose to address in videos.
I have a lot of things I want to share so it’s only about choosing where to start at the moment
Exciting to hear, Megan! Can’t wait to see them. Love that you’re enjoying the learning process so much. Start wherever it feels right and go from there. Hope you are well.