You’re an expert in your business or industry and you have an ocean of content that you’ve created.
But you’re not leveraging it in the most profitable way.
Different people like to learn using different formats. In addition, many people like to consume the same information in various formats.
My challenge to you is to identify one piece of your existing content and put it into one new format. This will create an additional revenue stream for your business.
It’s a good idea to choose content from one of your most profitable revenue streams. You can also use this same concept of leverage with your valuable free giveaway by converting it into multiple formats.
Take three minutes right now and take a quick tour of your computer hard drive and you’ll see what I’m talking about. Uh huh, you forgot about all that great stuff right?
In addition to raw content you have, it’s quite likely that you’ve already created some kind of information product or offer that you’re currently selling on your website.
You can also take existing content and combine it with other existing content to create a new combination of information.
In any case, you have material that is ready to be re-formatted into a new revenue stream that will increase your profits.
There are a myriad of formats you can use to create your new offer. Please have a look at the list below to get inspired.
- E-course using autorepsonders
- Coaching: one-on-one, group, e-mail
- Audio course
- Video course
- Course that combines audio, video and a pdf (can be electronic or physical)
- Printed book or workbook
- In-person workshop/training/retreat
Here are some examples to get headed in the right direction. So if you have a popular e-book that you sell in a pdf format why not record an audio version of it?
If you have a popular in-person workshop you can turn that content into an audio file, create a video, or even offer a webinar (which will save you money on renting the room and increase the possibility for participation since people don’t have to travel).
You could take an audio course and turn it into an e-course.
For even more ideas on this, check out my post: Creative Ways to Increase Your Profit: 17 Ideas for Additional Income Streams.
Whatever you create, be sure to let your audience know about your new offering. And remember, mentioning your new offer in your newsletter once is not enough.
You have to make some waves about it and mention it several times across many channels including social media.
I hope you’ve got some fantastic ideas for your business. Don’t delay; recycle your fabulous content into a new offer that your clients will be thrilled to buy.
© Stephanie Ward
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How have you leveraged your content? Share your thoughts and questions below in the comments.