Almost all of the business owners I meet want more visibility. They want to stand out and be able to reach more people.
One sure way not to get more exposure is trying to fit in. Watch this short video (less than 3 minutes) to find out how to shine in a sea of sameness.
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For more on this topic be sure to check out these two articles: Why Confirmity is Bad For Business & What is Your Secret Sauce.
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