Time is precious to a business owner.
Are you using yours wisely?
Do your marketing strategies allow you to leverage your time and reach an abundance of prospective clients?
If you’re spending the majority of your time marketing one-to-one you may be missing out on a lot of business.
One-to-one is you communicating with one other person; one sender and one receiver. This could be a conversation in person, on the phone, or via e-mail.
A more effective marketing approach is one-to-many. This is you communicating with many people at the same time. It’s all about leverage.
Here are eleven one-to-many marketing ideas using three different marketing strategies: speaking, writing, and on-line networking.
1. If you enjoy being in front of a group, speaking live in person for people who are interested in your work is an amazing way to connect. People get to see you and hear you speak which is very powerful. For more on this read my post, Nothing Brings You Clients Like Speaking.
2. Getting interviewed on the radio, TV, or by someone with a large website presence will get your message in front of thousands of people. Just be sure the audience matches your ideal clients.
3. Another way to reach a large group of people is a teleclass (you speaking on the telephone with many people). Using the phone you may be able to reach even more people than you could at a live event because geography isn’t an obstacle for attendance.
There are a multitude of companies who provide teleconferencing services. One I have used, which is free and offers a private bridge line and free recordings of your calls, is http://www.freeconferencecalling.com/.
4. You can share the digital recording of your presentation with groups of people on the internet.
5. The digital audio file can also be burned on to a CD and you can give away the CD’s to groups to share with their members.
6. Webinars are another fabulous way to reach a much bigger audience. Find out more in my post, How to Use Webinars to Grow Your Business.
7. Sending a regular newsletter (ezine) to people who have requested to receive information from you is a superb one-to-many action. In addition to valuable information be sure to make an offer with a clear call to action.
8. Articles you write, for your ezine or otherwise, can be posted on article database websites. This multiplies the number of readers. Many people can read the article where you posted it in addition to places where your article is republished.
9. Posting new content on your blog (or other people’s blog) gets your message out to many as well.
10. Interviews can also be done in a written format. You do the interview once, and it goes out to numerous readers.
11. When you post messages, comments, or updates on the various online social networking websites your communication reaches everyone who is connected to you. Learn more in my post, Networking in 5 Minutes a Day.
So if you don’t have many connections, make the time to invite people to join you. Here are some popular places to network on-line.
Are you starting to see how you can invest less time and reach more people simultaneously by using one-to-many marketing? Review your current marketing strategies and think about how you can incorporate the concept of one-to-many into as many activities as possible.
Make the decision to implement your new strategies and see the difference it will make in your business.
© Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ‘7 Steps to Attract More Clients in Less Time’ plus business building tips, at: https://www.fireflycoaching.com.
What’s your favorite one-to-many marketing strategy? Share your thoughts and questions below in the comments section.
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As someone who really struggles to network face to face with people I have found my writing blogs and Social Media to be god-sends in connecting with others. And your post has pointed out how I’m networking to far more now than I would be in a networking meeting even. Thanks for proving my point and thanks for sharing on Bizsugar.com
Thank you for this insightful perspective Sian, such a great point! It’s wonderful to be a part of an amazing community like http://www.bizsugar.com.
As a writer and marketer, I couldn’t agree more with these three simple tips. Yet I find them not as simple because of time commitments and pressures…everything else is more important, eh?
However, you are 120% correct in what you say – that you are reaching more people than not doing them. So it’s a mindset thing with some business owners. If they are reminded that they are targeting more people by using the same article in their ezine and article sites, then it makes more sense to use the same content on multiple channels.
I’m definitely doing more of the first tip which is great but I need to do more of the other 2. Even one more as Meatloaf once said ‘2 out of 3 ain’t bad’.
More actions on the to-do list. Thanks Stephanie!
Thank you for your comments Denise! I appreciate you pointing out the mindset side of the equation, the shift has to take place before the action occurs. And one is better than none! Love your Meatloaf reference, classic. 😉 Have fun making it happen.
This post has come at a great time because I am about to offer some conference calls and didn’t know the best route to go, so you have saved me a lot of research and experimenting. 🙂
Great tips all around!
I love it when that happens Morgan! Thank you for your feedback and I wish you all the best with your conference calls.