As a business owner you offer a valuable free giveaway to people who are interested in your business.
You’ve automated this process so that people who visit your website can request and then receive your valuable free giveaway without you lifting a finger.
If you’re nodding your head yes that this is all true for you please skip the next sentence and keep reading.
For those of you shaking your head left to right and thinking, no – I don’t have a free valuable giveaway then read this immediately.
So you’re free valuable giveaway is probably in a format that can be delivered electronically:
- A PDF document
- An audio file
- An E-course delivered via auto-responder
If you simply re-create the exact same information in one, or many additional formats, you will be able to reach more people.
You’ll have more situations and channels where you can share your free valuable giveaway. This is also beneficial because people like to consume information in different ways.
Repetition is a good thing considering that people pick up on different points when they consume the same information in various formats.
Convinced this is a good idea? OK, here are some ideas to get you started.
If your valuable free giveaway is audio get it transcribed into text. If it’s text, record yourself reading it or being interviewed about it.
An example of how I’ve done this is that I offer a free special report called 7 Steps to Attract More Clients in Less Time. Seven days after people request the report, they receive an e-mail that contains a gift of additional information about the report. It’s an audio recording of me being interviewed about the report.
You could also take the content of your valuable free giveaway and create a video from it using shots of you talking, screen shots of a power point presentation, or a combination of both.
Put that video on YouTube, on your website, and share it on social media.
And you could put any of the formats mentioned above on a memory stick and give that to someone in person or send it in the mail.
You can give physical representations of your valuable free giveaway to people when you meet them in person or send it to them in the mail (yes, snail mail for something completely different).
Building on my example above, I’ve taken the free audio interview that I send people in an e-mail and copied it to a CD so I can give it to people when I’m networking.
Ideas for Physical Format:
– Have your written information printed in color with a lovely cover
– Copy your electronic audio files to a CD
– Burn the video on to a DVD
I hope you’re started to see how easy it is to leverage your existing free valuable giveaway so it works even harder for you.
Set aside some time soon to create at least one, and preferable multiple formats, of your free valuable giveaway. And make sure you’re offering it often and in as many places as possible.
© Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEBSITE?
You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: https://www.fireflycoaching.com.
How do you share your valuable free giveaway? Share your thoughts and questions below in the comments section. I respond to every single comment.
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My pleasure Lianne! The power of leverage is amazing. All the best.
Once more we seem to be aligned, Stephanie. In fact today I’m hosting a workshop about this very topic ‘How to create an e-course & sell it on your website’ 😉
Converting the format of an existing valuable free giveaway to another free format is a different concept than creating an e-course to sell, and there are some similarities. Have a great workshop!