Here’s the problem. I see so many business owners putting time, energy and money into things that aren’t getting them more paying clients. Sometimes it’s because they are too focused on their work and haven’t taken the time to discover the end benefit they deliver to...
As a service-based business owner you have to work a little harder to communicate what you’re all about. How do you sell the invisible? And how do you sell the invisible on a website? If someone has never met you in person and she visits your website, what will her...
Your website is your home. It’s the place where you connect with people and where you sell your products and services. You wouldn’t want people to drop by and find your house a mess. Or worse, if you invited them to visit and they got lost because you...
What is on the ‘Contact’ page of your website? If your answer is, “not much” then you need to watch this short video because you’re missing out on a huge opportunity to connect with more people. Don’t miss any new marketing videos,...
Your website should be delivering clients to you. If it’s not, there are two main reasons. One is that you’re not getting enough website visitors. The other is that your website is not effective. And even if your business has a physical location, an effective website...
You know how you feel when you think about cleaning out a kitchen drawer or the hall closet. You dread it, you put it off and finally you break down and force yourself to do it. Once it’s done, what follows is nothing short of magical. You feel fantastic, so happy...
The Non-Salesy Guide to Writing a Letter to Potential Clients
