You must have heard by now that video is a highly effective way to market your business. Especially now because we can’t meet in person, video is the next best thing. Video is also scalable so you can reach people all over the world. And since we’re all at home, it’s...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
You have a lot to keep up with as a business owner, I get it. And visibility is one of the important things to stay on top of so you can connect with more of your ideal clients. But there are a bunch of small mistakes that can make you less visible. These...
As small business owners with packed schedules we need all the support we can get. One way that can take the shape is to of outsource things that are not in our zone of genius. Read more on outsourcing here. Another form of support comes from using online...
Here’s the problem. I see so many business owners putting time, energy and money into things that aren’t getting them more paying clients. Sometimes it’s because they are too focused on their work and haven’t taken the time to discover the end benefit they deliver to...
As a service-based business owner you have to work a little harder to communicate what you’re all about. How do you sell the invisible? And how do you sell the invisible on a website? If someone has never met you in person and she visits your website, what will her...
