Marketing your business can feel overwhelming and complicated. There are so many moving parts, you’re trying to figure out where to focus your energy and how not to get distracted. I get it. At the core, it’s quite simple. You want to connect with the right people and...
As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
You must have heard by now that video is a highly effective way to market your business. Especially now because we can’t meet in person, video is the next best thing. Video is also scalable so you can reach people all over the world. And since we’re all at home, it’s...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
You have a lot to keep up with as a business owner, I get it. And visibility is one of the important things to stay on top of so you can connect with more of your ideal clients. But there are a bunch of small mistakes that can make you less visible. These...
As small business owners with packed schedules we need all the support we can get. One way that can take the shape is to of outsource things that are not in our zone of genius. Read more on outsourcing here. Another form of support comes from using online...
The Non-Salesy Guide to Writing a Letter to Potential Clients
