Marketing your business can feel overwhelming and complicated. There are so many moving parts, you’re trying to figure out where to focus your energy and how not to get distracted. I get it. At the core, it’s quite simple. You want to connect with the right people and...
As a Business Owner, a lot of your time is focused on the big things. And so sometimes the seemingly little things may get neglected. I know you’re really good at what you do. But potential new clients who don’t know you may not get the chance to find out how good you...
You may be focusing your energy in the wrong place when it comes to building relationships. It’s easy to think that you need to focus on connecting with new people and expanding your network. There’s nothing wrong with that, in fact, it’s a good idea. Just not at the...
Relationships are everything in business. Putting time and energy into building them and deepening them is critical to your success. As my friend Melody Biringer says, relationships are the true currency. This is also the name of one of the panels at her remarkable...
Sometimes it’s the little things that can make a big difference in your business. A shift in perception or a change in approach can change the entire experience of marketing your business. As humans, we all have thoughts and sometimes those thoughts cause us stress....
To create a successful business you need to know what you want. And once you know that, you can take action toward getting there. Alexandra Carter’s book: Ask For More: 10 Questions to Negotiate Anything is so much more than a book about negotiation. It’s a practical...
The Non-Salesy Guide to Writing a Letter to Potential Clients
