The key to a successful business is consistently connecting with your ideal clients. There are many ways to do this. Some take more time, some take more money, and some take more energy. And there is one marketing strategy that takes the least amount of time,...
For a self-proclaimed ‘non-marketer’ Eldridge Labijno shares so many essential ideas about how to market your business. We cover making organic connections with people, the power of referrals, the importance of knowing your short introduction inside and out, how...
Marketing your business can feel overwhelming and complicated. There are so many moving parts, you’re trying to figure out where to focus your energy and how not to get distracted. I get it. At the core, it’s quite simple. You want to connect with the right people and...
As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
Here’s the problem. I see so many business owners putting time, energy and money into things that aren’t getting them more paying clients. Sometimes it’s because they are too focused on their work and haven’t taken the time to discover the end benefit they deliver to...
20 Lessons Learned in 20 Years in Business
