Your time is a non-renewable resource. Once it’s spent, it’s gone. You love the work you do, that’s one of the reasons you started your business. So you probably enjoy spending time on it. And you have a life that doesn’t include working. That also requires...
Creating a successful business is all about connecting with people. I’ve said this before, if you don’t like the word marketing, simply replace it with the word connecting. At the most foundational level, all you’re really doing with your marketing, no matter...
Sometimes it’s the little things that can make a big difference in your business. A shift in perception or a change in approach can change the entire experience of marketing your business. As humans, we all have thoughts and sometimes those thoughts cause us stress....
Have you already read Glennon Doyle’s latest book, Untamed? Yes, excellent. No? Order it immediately. It’s a must-read for all humans. This book is profoundly inspiring and got me thinking about how many of the ideas she talks about in the book could also be applied...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
Recently a friend told me about some upcoming plans she had. A week or so later I asked her about those plans, she was surprised that I still knew about it and commented that I had a good memory. The truth is that I have a decent memory but it’s not great. I write...
The Non-Salesy Guide to Writing a Letter to Potential Clients
