As a small business owner you may be feeling conflicted about marketing your business right now. You don’t want to be insensitive about the current situation and you also don’t want to remain quiet about your offers. It’s a delicate balancing act and it is possible to...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
As a business owner you have all the jobs. One of the most important jobs is talking about your business. Talking about the problem your business solves for people and how it can help them. This makes a lot of people uncomfortable. Maybe you’re one of them. You might...
There are so many people with so many marketing ideas telling you what to do and how to do it. It’s easy to get distracted and end up paralyzed. The truth is marketing that actually works is anything that involves connecting with people. Genuinely connecting...
Do you ever wonder if you’re giving away too much of your knowledge? Afraid perhaps that if you share your best stuff in your ezine or on your blog that people won’t need to hire you? It’s actually the opposite. Watch this short video to find out more....
After someone buys something from your business what do you do? You could try to upsell them but not everyone likes to do that. Watch this short video to discover a fabulous alternative is to upselling. And even if you like to upsell, you can still use this option in...
