For a self-proclaimed ‘non-marketer’ Eldridge Labijno shares so many essential ideas about how to market your business. We cover making organic connections with people, the power of referrals, the importance of knowing your short introduction inside and out, how...
Being a business owner is a journey that will teach you so many things, sometimes the hard way. It’s an endless education and that’s what makes it fun and exciting. Doing work that you find meaningful and that makes a difference for your clients is the gift of...
We’re all feeling the effects of the pandemic in different ways. As a business owner, you may be struggling with overwhelm or procrastination. And your clients may also be experiencing similar emotions. So while we’re all about long-term success and results for our...
As a small business owner you may be feeling conflicted about marketing your business right now. You don’t want to be insensitive about the current situation and you also don’t want to remain quiet about your offers. It’s a delicate balancing act and it is possible to...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
As a business owner, you have all the jobs. One of the most important jobs is talking about your business. Talking about the problem your business solves for people and how it can help them. This makes a lot of people uncomfortable. Maybe you’re one of them. You might...
The Non-Salesy Guide to Writing a Letter to Potential Clients
