Being a business owner is a journey that will teach you so many things, sometimes the hard way. It’s an endless education and that’s what makes it fun and exciting. Doing work that you find meaningful and that makes a difference for your clients is the gift of...
Creating a successful business is all about connecting with people. I’ve said this before, if you don’t like the word marketing, simply replace it with the word connecting. At the most foundational level, all you’re really doing with your marketing, no matter...
Relationships are everything in business. Putting time and energy into building them and deepening them is critical to your success. As my friend Melody Biringer says, relationships are the true currency. This is also the name of one of the panels at her remarkable...
How much attention do you pay to LinkedIn? Growing a business is about connecting with people and building relationships. You can do that offline and also online. But it’s getting more crowded online and harder to see the things you want to see (cue Facebook...
The people you know, your network of connections, are the foundation of your business. You could even go so far as to say they are your business. Think about it, without them you have no clients, no prospects, no partners, and no colleagues. So if your connections are...
My guess is that you know a bunch of people. You’ve met dozens of new people at networking events. And what do you have to show for it? Probably not nothing and possibly not what you had hoped for. Here’s a better idea. Instead of going wide, go deep. Aim for quality...
9 Mistakes to Avoid When Naming Your Business
