Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
Just because marketing is an important part of a successful business, that doesn’t mean you necessarily like it. I talk to a lot of business owners who struggle with doing their marketing consistently. They find marketing to be a chore, something that has to be done....
Being a Business Owner has its ups and downs. Things go well until they don’t. You pour your heart and soul into something and it then doesn’t work out how you planned. We’ve all been there, it’s not fun. The key to making it through these situations, and to actually...
Here’s the problem. I see so many business owners putting time, energy and money into things that aren’t getting them more paying clients. Sometimes it’s because they are too focused on their work and haven’t taken the time to discover the end benefit they deliver to...
Would you love to know which marketing strategies work the best for Small Business Owners? I’m so curious about this question and I want to try to answer it. I realize different things work for different people and different kinds of businesses. And yet there must be...
When you get stuck in your business, which happens to all of us, sometimes it’s hard to know what to do next. It may seem counterintuitive, but oftentimes the best thing you can do is take a break. Watch this short video to find out my favorite way to take a break and...
20 Lessons Learned in 20 Years in Business
