Goal setting isn’t necessarily the right solution for small business owners who are feeling overwhelmed. Although that’s the advice that’s often given. People say, if you don’t know what you want, you need to set some goals. But how about instead of focusing on goals...
Ideas. When do you get your best ideas? What are you doing in the moments when your most profound ideas come to you? My guess is that it’s not when you’re scrolling on your phone, multitasking, or when you’re stressed out. This is one of my favorite quotes from David...
Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
Just because marketing is an important part of a successful business, that doesn’t mean you necessarily like it. I talk to a lot of business owners who struggle with doing their marketing consistently. They find marketing to be a chore, something that has to be done....
Being a Business Owner has its ups and downs. Things go well until they don’t. You pour your heart and soul into something and it then doesn’t work out how you planned. We’ve all been there, it’s not fun. The key to making it through these situations, and to actually...
Here’s the problem. I see so many business owners putting time, energy and money into things that aren’t getting them more paying clients. Sometimes it’s because they are too focused on their work and haven’t taken the time to discover the end benefit they deliver to...
