As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
This is a hard time for business owners and I don’t have the answers. No one has the answers because we’ve never been in this situation before. And even if someone claims to have the answers, there are always different solutions and paths for different people. This is...
Goal setting isn’t necessarily the right solution for small business owners who are feeling overwhelmed. Although that’s the advice that’s often given. People say, if you don’t know what you want, you need to set some goals. But how about instead of focusing on goals...
Ideas. When do you get your best ideas? What are you doing in the moments when your most profound ideas come to you? My guess is that it’s not when you’re scrolling on your phone, multitasking, or when you’re stressed out. This is one of my favorite quotes from David...
Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
Just because marketing is an important part of a successful business, that doesn’t mean you necessarily like it. I talk to a lot of business owners who struggle with doing their marketing consistently. They find marketing to be a chore, something that has to be done....
The Non-Salesy Guide to Writing a Letter to Potential Clients
