As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
You have a lot to keep up with as a business owner, I get it. And visibility is one of the important things to stay on top of so you can connect with more of your ideal clients. But there are a bunch of small mistakes that can make you less visible. These...
As a Small Business Owner, you have a never-ending list of tasks so you need to be able to leverage everything you do. This includes being able to engage with your community. I know everyone is tired of email, tired of the full email inbox, tired of the spam....
Does looking for new clients feel like you’re searching for a needle in a haystack? Are you frustrated with trying to find that one person at a networking event who might be a match as a client? Good news, there is a more effective way to connect with potential...
As a service-based business owner you have to work a little harder to communicate what you’re all about. How do you sell the invisible? And how do you sell the invisible on a website? If someone has never met you in person and she visits your website, what will her...
The Marketing Evolution of Jitske Kramer’s Inspiring Business
