Creating a successful business is all about connecting with people. I’ve said this before, if you don’t like the word marketing, simply replace it with the word connecting. At the most foundational level, all you’re really doing with your marketing, no matter...
Relationships are everything in business. Putting time and energy into building them and deepening them is critical to your success. As my friend Melody Biringer says, relationships are the true currency. This is also the name of one of the panels at her remarkable...
I’m all for action. I almost always encourage business owners to take action instead of waiting. There are loads of solid reasons for taking action. One is because sometimes it’s the only way to figure out the next step. Another is to break through the barrier...
Sometimes it’s the little things that can make a big difference in your business. A shift in perception or a change in approach can change the entire experience of marketing your business. As humans, we all have thoughts and sometimes those thoughts cause us stress....
Do you ever feel overwhelmed about your marketing and then end up doing nothing. Whether you have an elaborate and complicated plan that you ignore or don’t have one at all, what you really need to do is to take action. Consistent and focused action. They don’t...
To create a successful business you need to know what you want. And once you know that, you can take action toward getting there. Alexandra Carter’s book: Ask For More: 10 Questions to Negotiate Anything is so much more than a book about negotiation. It’s a practical...
The Non-Salesy Guide to Writing a Letter to Potential Clients
