As a Business Owner, a lot of your time is focused on the big things. And so sometimes the seemingly little things may get neglected. I know you’re really good at what you do. But potential new clients who don’t know you may not get the chance to find out how good you...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
Being a Business Owner has its ups and downs. Things go well until they don’t. You pour your heart and soul into something and it then doesn’t work out how you planned. We’ve all been there, it’s not fun. The key to making it through these situations, and to actually...
Somewhere along the way we’ve been lured into focusing on the wrong things. It’s easy to see how it happened. The intentions were good but now things are all out of whack. Building relationships with people is how you build a business. How do you build relationships?...
You have a lot to keep up with as a business owner, I get it. And visibility is one of the important things to stay on top of so you can connect with more of your ideal clients. But there are a bunch of small mistakes that can make you less visible. These...
9 Mistakes to Avoid When Naming Your Business
