One of the most effective ways to market your products or services is to create strategic alliances. Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products and services. The idea is to find...
How do you answer the seemingly easy question, “What do you do?” Do you talk about YOU? Do you talk about your products and services? Do you talk about your industry? Do you explain the process of how your products and services work? If you answered yes to any of...