The Firefly Blog

You want practical business and marketing tips you can use to grow your business. That’s what I’ve got for you right here, articles and videos you can take action on right away. And, if you scroll down you’ll find video interviews I’ve done with successful entrepreneurs where they share their top marketing tips.

Pool Aerobics, Fresh Fish, and a Casino: 3 Branding Mistakes in Tenerife

by Stephanie Ward

Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...

A Simple Way to Have More Meaningful Conversations

by Stephanie Ward

I talk a lot about how important it is as a Business Owner to connect with people and have conversations. There’s a reason for that, it works. I’ve been getting remarkable feedback from clients and people in my network about the wonderful results they are getting from...

Why You Need to Share All of You in Your Business

by Stephanie Ward

You started your business because you wanted to make a move and do something new on your own. Stepping forward into your new business was a fresh start and leaving the past behind felt good. But the truth is your past led you to where you are today. Not only that, it...

One Way to End Your Reluctance to Marketing

by Stephanie Ward

Just because marketing is an important part of a successful business, that doesn’t mean you necessarily like it. I talk to a lot of business owners who struggle with doing their marketing consistently. They find marketing to be a chore, something that has to be done....

How to Get Exactly the Number of Clients You Want

by Stephanie Ward

As a business owner, you need to be clear about how your business makes money. This is as simple as knowing what you want to sell to your clients at what price (your revenue streams), who you want as clients, and how many clients you want. This is what I call...

The Best Question to Ask When Things Go Wrong in Your Business

by Stephanie Ward

Being a Business Owner has its ups and downs. Things go well until they don’t. You pour your heart and soul into something and it then doesn’t work out how you planned. We’ve all been there, it’s not fun. The key to making it through these situations, and to actually...

How to Figure Out the Right Content for Your Audience

by Stephanie Ward

As a business owner it can be challenging to know what kind of content to share about yourself and your business. I’m talking about content for social media, ezines, videos, and more. I hear from clients who struggle because they are afraid of making it all...

Don’t Feel Like Calling Potential Clients? Do This Instead

by Stephanie Ward

One of the questions I get asked a lot is about how to connect with people. Like the actual approach, how to do it and what do say. I wrote a blog post on that a while back and part of the process I suggest includes a follow-up phone call. This call comes after you...

Top Marketing Tips from Successful Entrepreneurs

Discover the marketing strategies that worked for these extremely successful business owners and think about how you can apply their tips to your business.