The Firefly Blog
You want practical business and marketing tips you can use to grow your business. That’s what I’ve got for you right here, articles and videos you can take action on right away. And, if you scroll down you’ll find video interviews I’ve done with successful entrepreneurs where they share their top marketing tips.
Why Showing Up Matters More Than You Realize
Showing up is part of the job description for a small business owner. It’s up to you to let people know what you’re up to and how you might be able to help them. “Vulnerability is not winning or losing; it's having the courage to show up and be seen when we have no...
Are You Giving People the Opportunity to Buy?
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
Wise Business Growth Tips from Futurist Ben Hammersley
Ben Hammersley is a Futurist. He is also a speaker, journalist, and consultant who can rock a trapeze as well as a triathlon. He is paid to be professional weird, those are his words. In this interview, I asked Ben to share how he has grown his business. Spoiler...
The Argument for More Space Not More Goals
Goal setting isn’t necessarily the right solution for small business owners who are feeling overwhelmed. Although that’s the advice that’s often given. People say, if you don’t know what you want, you need to set some goals. But how about instead of focusing on goals...
A Free and Private Alternative to Facebook Groups
Are you tired of dealing with privacy issues around Facebook? If you want someplace to create a group or community for your business that is private and all yours, watch this video. https://www.youtube.com/watch?v=s6k-V2IDK6U Don't miss any new marketing videos,...
Social Media Popularity Doesn’t Equal Business Profitability
Visibility is fabulous if it leads to something. Something like a solid Return on Investment (ROI) on your time, energy, and money that you invest in your visibility. Because all the visibility in the world doesn’t matter if no one is buying what you’re selling. “Stop...
How to Tell Your Story & Pursue Your Dream Work
On behalf of the Families in Global Transition organization, Sarah Black and I had a conversation about how to tell your story and find your dream work on your global journey. “Owning our story and loving ourselves through that process is the bravest thing that we...
The Difference that Empathy Can Make in Your Business
For many Small Business Owners marketing is a complicated subject. They know they need to do it in order to connect with clients but they aren’t always sure how about the most effective way to do it. And they also want to do marketing it in a way that seems natural...