The Firefly Blog

You want practical business and marketing tips you can use to grow your business. That’s what I’ve got for you right here, articles and videos you can take action on right away. And, if you scroll down you’ll find video interviews I’ve done with successful entrepreneurs where they share their top marketing tips.

Small Business Marketing That Doesn’t Feel Like Marketing

by Stephanie Ward

As a business owner, you know marketing is part of the gig. And that doesn’t mean you like doing it. But there is a way to shift your thoughts about what marketing means. If you simply see marketing as connecting it becomes much easier, even effortless. "Connection is...

Behind the Scenes of My Business: Tools I Can’t Live Without

by Stephanie Ward

As small business owners with packed schedules we need all the support we can get. One way that can take the shape is to of outsource things that are not in our zone of genius. Read more on outsourcing here. Another form of support comes from using online...

Want Growth to Be Easier? Create Strategic Alliance Partnerships

by Stephanie Ward

Wouldn’t it be dreamy if clients started coming your way from several directions? It is possible for this to happen by creating partnerships with other business owners. https://www.youtube.com/watch?v=9nEmkMGenzY Don't miss any new marketing videos, simply click on...

The Non-Creepy Way to Discover if Someone Could Be a Client

by Stephanie Ward

Here’s the problem. I see so many business owners putting time, energy and money into things that aren’t getting them more paying clients. Sometimes it’s because they are too focused on their work and haven’t taken the time to discover the end benefit they deliver to...

A Fresh Take on Small Business Marketing from Chris Guillebeau

by Stephanie Ward

Chris Guillebeau is a New York Times bestselling author, speaker, blogger and successful entrepreneur. He's also an extremely kind and thoughtful person. In this interview, Chris shares his top three marketing strategies for Small Business Owners plus a bonus tip. One...

Forget About Marketing and Focus on Building Trust

by Stephanie Ward

“Are you open to helping me out?” he asked me in an email. It was from a man with 15 years of experience as a business owner who moved to the Netherlands a couple of years ago. He wanted to know my opinion on the best and fastest way to build trust with small...

Permission to Stop Doing Marketing Stuff You Dread

by Stephanie Ward

As a Small Business Owner people are constantly telling you all of the things you should be doing to promote and market your business. The person you should listen to is yourself. The truth is that marketing can feel effortless, and be more effective if you play to...

Why Promoting Your Business is Not Showing Off

by Stephanie Ward

When I ask business owners why they aren’t sharing what they offer, I often hear this: “I don’t want to look like I’m showing off.” Ring any bells? But if people don’t know you have something to sell, they can’t buy it. Seems obvious and yet you might be one of...

Top Marketing Tips from Successful Entrepreneurs

Discover the marketing strategies that worked for these extremely successful business owners and think about how you can apply their tips to your business.