The Firefly Blog
You want practical business and marketing tips you can use to grow your business. That’s what I’ve got for you right here, articles and videos you can take action on right away. And, if you scroll down you’ll find video interviews I’ve done with successful entrepreneurs where they share their top marketing tips.
A Fresh Take on Small Business Marketing from Chris Guillebeau
Chris Guillebeau is a New York Times bestselling author, speaker, blogger and successful entrepreneur. He's also an extremely kind and thoughtful person. In this interview, Chris shares his top three marketing strategies for Small Business Owners plus a bonus tip. One...
Forget About Marketing and Focus on Building Trust
“Are you open to helping me out?” he asked me in an email. It was from a man with 15 years of experience as a business owner who moved to the Netherlands a couple of years ago. He wanted to know my opinion on the best and fastest way to build trust with small...
Permission to Stop Doing Marketing Stuff You Dread
As a Small Business Owner people are constantly telling you all of the things you should be doing to promote and market your business. The person you should listen to is yourself. The truth is that marketing can feel effortless, and be more effective if you play to...
Why Promoting Your Business is Not Showing Off
When I ask business owners why they aren’t sharing what they offer, I often hear this: “I don’t want to look like I’m showing off.” Ring any bells? But if people don’t know you have something to sell, they can’t buy it. Seems obvious and yet you might be one of...
Marketing Tips About Confidence, Content, and Consistency from Author Lisa Ferland
Lisa Ferland is the author of two books, a speaker, and an inspirational entrepreneur who shares a bunch of juicy marketing tips in this interview.Find out the way she approaches marketing, what she's learned about confidence, the keys to getting your content out...
Let’s Talk About the Money, Honey
There’s more to running a business than only profit. There’s also passion and purpose. But how much attention do you pay to the profit part of your business? How often do you look at the numbers in your business? For many small business owners, dealing with the...
How Many Times to Follow Up with Someone and How to Do It
What do you do when you send someone a message and you don’t hear back from them?Do you assume they aren’t interested? Take it personally? Give up and move on? Doing this does not serve you or your business.Here is exactly how you can follow up and how to know when to...
Why You Need to Keep Track of Your Connections & How to Do It
The people you know, your network of connections, are the foundation of your business. You could even go so far as to say they are your business. Think about it, without them you have no clients, no prospects, no partners, and no colleagues. So if your connections are...
Do You Use Any of These 7 Tips to Grow Your Business?
Feeling stuck in your business? Or could you really use some fresh new ideas? I've got just what you need.In this video, I share 7 (of 88) business tips from the book, Rework by Jason Fried & David Heinemeier Hansson, the founders of Basecamp (previously known as...