The Firefly Blog

You want practical business and marketing tips you can use to grow your business. That’s what I’ve got for you right here, articles and videos you can take action on right away. And, if you scroll down you’ll find video interviews I’ve done with successful entrepreneurs where they share their top marketing tips.

Make Marketing Easier by Creating Instead of Consuming

by Stephanie Ward

As a Small Business Owner it’s easy to think that the more information you consume the more effective your marketing will be. And while it’s important to be aware of trends, it’s dangerous to consume more than you create. Consuming information takes up your precious...

How to Be Braver in Your Business

by Stephanie Ward

Have you already read Glennon Doyle’s latest book, Untamed? Yes, excellent. No? Order it immediately. It’s a must-read for all humans. This book is profoundly inspiring and got me thinking about how many of the ideas she talks about in the book could also be applied...

This May Be Why People Aren’t Buying More Often

by Stephanie Ward

As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...

Practical Marketing Advice from an Extreme Introvert

by Stephanie Ward

It’s really hard to get out and meet people in person these days. So how do you market your business when you’re stuck at home? Ask an introvert. Ask an extreme introvert who has created a successful business from home (on purpose). It’s a treat to introduce you to...

Help Yourself and Your Clients Get a Quick Win

by Stephanie Ward

We’re all feeling the effects of the pandemic in different ways. As a business owner, you may be struggling with overwhelm or procrastination. And your clients may also be experiencing similar emotions. So while we’re all about long-term success and results for our...

These People Need Your Time and Attention More Than Strangers

by Stephanie Ward

As a small business owner, your network, the people you know are the foundation of your success. And during this time when we’re not meeting in person, you can still connect with new people online (more on that here). But instead of trying to connect with new people...

What White Business Owners Can Do to Help Dismantle Racism

by Stephanie Ward

White business owners, if you want racial equality and justice in the world, you must do something to contribute. “Justice will not be served until those who are unaffected are as outraged as those who are.” Benjamin Franklin As a business owner, who you are as a...

How to Market Your Business During Uncertain Times

by Stephanie Ward

As a small business owner you may be feeling conflicted about marketing your business right now. You don’t want to be insensitive about the current situation and you also don’t want to remain quiet about your offers. It’s a delicate balancing act and it is possible to...

Top Marketing Tips from Successful Entrepreneurs

Discover the marketing strategies that worked for these extremely successful business owners and think about how you can apply their tips to your business.