Charlotte van ‘t Wout is a successful Dutch entrepreneur who started her business with SPOT which rented super cool meeting spaces in Amsterdam and C Academy which offers business courses that are delivered on Instagram.

In this interview, she shares her top tips about marketing her business. Tips you can use to grow your business as well.

And guess what, she is an introvert and doesn’t like big networking events. So if that sounds like you, you’ll love her tips.

Charlotte built her Instagram following to over 7,000 people in one year. As of July 2020, she has over 33,000 followers on her Dutch account and over 10,000 on her English account. You can follow her on Instagram in Dutch here and in English here.

And guess what, she loves LinkedIn too. A woman after my own heart.

Don’t worry, if you’re scared about being on video and sharing what you’re up to on Instagram, Charlotte has a practical tip on how you can get started.

Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:


“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let out true selves be seen.” Brene Brown

And here is a detailed video about how to get started using Instagram Stories.

I love Instagram as well, you can find me here. Let’s hear from you. Are you using Instagram to market your business? What are your top tips and strategies?

Share your thoughts in the comments section below. I respond to every single comment.


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