You have a lot to keep up with as a business owner, I get it.
And visibility is one of the important things to stay on top of so you can connect with more of your ideal clients.
But there are a bunch of small mistakes that can make you less visible.
These mistakes make it harder for people to see your work and connect with you.
I know you’re not making these mistakes on purpose but they can make you look unprofessional, unorganized, or ambivalent.
And they can also affect your credibility. Ouch, no one wants that.
The thing is, people are busy and often don’t have the time to hunt down your details so they just move on.
So it’s up to you to make sure that you, and your business, are visible.
Here are seven visibility mistakes that you can easily and quickly fix in order to get found and hired.
1) Generic Banner on LinkedIn
Custom banners used to be only for Premium users but that’s no longer the case. You can add a custom banner to your profile in minutes.
If your LinkedIn banner looks like the one below, you need to upload a new one.
2) Funky Website Links on LinkedIn
Old, bad, or no website links in the Contact section of your LinkedIn profile is not a good thing.
If someone visits your profile and wants to know more about what you do and you don’t have your website link there you are missing an opportunity.
While you’re in there editing your profile, check your summary section and make sure your offers are there and also include a strong call to action.
Your call to action is the one step you want someone to take if they want to know more about your work.
3) Abandoned Social Media Accounts
Sometimes you start on a social media platform and then decide you don’t want to use it anymore or you just don’t have the time. It happens.
Instead of deleting it, a fabulous solution is to pin an update (that means it will show up in the top of your feed) that says you are no longer active and invite them to follow you where you are active and include a link.
4) Multiple Names
This drives me crazy. People, please don’t use different names on different platforms. Consistency is key for visibility. Don’t make it hard for people to find you.
Think nicknames, maiden names, married names, and hyphenated names. You get the idea.
Please go to all of your social media accounts and make sure they are all the same.
5) Facebook Personal Profile Dead End
I already know what you’re saying (or thinking). I don’t use my Facebook Personal Profile for business so this doesn’t apply to me.
That’s fine, but if you’re in any Facebook Groups you are using your Personal Profile.
And if someone wants to see what you do and she clicks on the ‘About’ section of your Personal Profile and there is nothing there. Well, that’s a dead end.
So please, at least add a link to your website to the About section of your Personal Profile.
While you’re there, if you want you can also add: your phone number, your email address, and other social media links. This is what mine looks like.
6) Videos With Nowhere to Go
If you’ve taken the time to make a video and upload it to your YouTube channel, be sure you’re not leaving people hanging who might want to know more.
It’s best to include a call to action in the video itself but if you’ve already made some videos and didn’t do that, don’t worry. You can always add a clickable link below the video.
Go to the description section that shows up below the video and add a clickable link (that is one that includes the http://) at the start of this section.
This is important because you want it to be visible without someone having to click the ‘Show More’ button which most people won’t do. See the red arrow in the image below to see what I’m talking about.
7) Who Are You?
I can’t tell you how many times I’ve gone to a website and the name of the person who owns the business is nowhere to be found.
There are also websites that do mention a first name, but that doesn’t get you very far if you want to know more or find the person on LinkedIn.
So please, for the love of visibility, put your first and last name on your website. The About page is one place to put it. Your Contact page is another one.
I hope you will set aside one hour to run through this list and make any necessary changes so you can increase your visibility. Most of the changes will only take a few minutes.
And if you’re on a roll and you want to make your presence online even more visible take a look at this post, 7 Tiny Changes That Have a Big Impact On Getting Found & Connected.
© Stephanie Ward
Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: https://www.fireflycoaching.com.
I’d love to hear about how you create visibility for your business. Share your experiences, thoughts, and questions in the comments section below. I respond to every single comment.