As a business owner, you may frequently find yourself in one of two places that aren’t supporting you or your business.
These two places can leave you feeling stuck, afraid, and exhausted.
The first place is the past. For example, when you think about taking action with your marketing you recall that promotion you tried last year that didn’t work.
Or you remember that one person who never responded to your email even though you had such a good connection and conversation.
And that might snowball into thinking that nothing works and then you don’t take any action. Paralyzed in fear.
The other place is the future. Spending time and energy worrying about what will (or won’t) happen.
Will you be able to find and reach enough of your ideal clients? Is this latest website revamp going to be a game-changer? Once you reach x amount of followers on x platform will you finally have made it?
There is a place that is much better than the past or the future. The present.
The Past and Future
Spending time in the past or the future of your business is living in your fearful imagination.
Your imagination has better things to do than keep you scared.
Why not use your imagination to create something beautiful and inspiring?
Use your imagination to market your business in a way that is creative and fun.
There’s also a strong possibility that when you are not present that you may over-look important signs that could guide you in your business. Additionally, this can cause you to miss remarkable ideas that are right in front of you.
And finally, if you’re not present as you work with your clients, you are not serving them to the best of your ability.
How to Be Stay Present in Your Business
The best place to be in your business (and life) is in the present moment. Now is where everything happens. Because if you’re not fully experiencing the present moment, you miss it.
How do you stay in the present moment, the now?
The best resource I know of is Eckhart Tolle’s book, The Power of Now. It’s an intense and comprehensive read. If you want a more practical way to access this material, I highly recommend his book, Practicing the Power of Now.
Here are five ways you can become more present in your business.
1) Go Inside
In the book, Tolle suggest that you ask yourself this question frequently: “What’s going on inside of me at this moment?”
He goes on to say, “That question will point you in the right direction. But don’t analyze, just watch. Focus your attention within.”
Like anything, awareness it the first step. Start noticing when you’re in the past or the future.
“The moment you realize you are not present, you are present.” Eckhart Tolle
2) Shift from Problems to Situations
Tolle talks about how the mind allows problems to get the best of us.
And that when we are present, and our attention is fully in the Now, we can address any situation. He says, “A situation needs to be either dealt with or accepted. Why make it into a problem?”
When you’re present, you will have more clarity so it’s easier to see the right course of action.
3) Ask This Question
If you’re not sure if you are fully present at any given moment, Tolle suggest you ask yourself this question: “Is there joy, ease, and lightness in what I am doing?” If the answer is no, you’ve left the now.
It’s also interesting to notice where you go when you leave the present, it is more often the past or the future?
4) Focus on Process Not Outcome
It’s fine to have goals for your business. Being in the now doesn’t mean you never plan anything in the future. It is possible to be fully present, in the moment, as you make future plans.
And it’s possible to be in the now as you do the work that will help you reach your destination.
“When the compulsive striving away from the Now ceases, the joy of Being flows into everything you do.” Eckhart Tolle
5) Breathe
Another way to get back to the present moment is to focus your attention on your breathing.
Tolle suggests this, “Feel the air flowing in and out of your body.” This awareness of your breathing takes you into the now.
It almost seems too simple to be true and sometimes it is the most basic things that can have such a tremendous impact.
I hope you’re starting to see how powerful the present is for your business.
There is more joy, calm, and clarity when you stay in the now. Who doesn’t want more of that?
For even more on how to market your business in a mindful way, check out this post.
© Stephanie Ward
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Which tip for getting present resonates the most with you?
Share your thoughts and questions below in the comments section.
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