How much attention do you pay to LinkedIn? Growing a business is about connecting with people and building relationships. 

You can do that offline and also online. But it’s getting more crowded online and harder to see the things you want to see (cue Facebook algorithms).

I have a remarkable solution for you, one that you may currently be ignoring or underestimating. It’s our old friend, LinkedIn.

Here are three ways you can use LinkedIn to discover cool people and increase your visibility.



Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:

 

 

First things first, check to see if you have a custom banner on your LinkedIn profile. If not, use Canva to create one for free.

Also, please check all of your links to make sure they are updated and working. Think about your email address, website links, and social media profiles.

My friend Petra Fisher has a Facebook Group dedicated to LinkedIn where you can ask questions. Join her group here.

Are you already using LinkedIn Publisher? Your own blog on the LinkedIn platform? Here is more about how to get started, Get Your Business Known by Posting on LinkedIn Publisher.

Ready to create a video and upload it as Native Video on LinkedIn? Here is a detailed post about how to make it happen. Here is an example of one I made to show you what it looks like.

And in the video I mentioned that you need to create the video on your phone via the app, but it turns out you can also upload video from your desktop.

“If you believe business is built on relationships, make building them your business.” Scott Stratten

Ready to pay more attention to LinkedIn? I’d love to hear your thoughts, questions, and ideas. Share away in the comments section below, I respond to every single comment.

 

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