unique

    What if you went to a beautiful place to have a drink and you never had to bother trying to catch the waiter’s eye to flag him down so you can order something or to request the bill. Wouldn’t that be convenient and enjoyable? It happened to me recently in Spain. I had […]

{ 0 comments }

Do you ever want to thank someone but an email doesn’t seem like enough and sending something via snail mail isn’t possible? If so, I have the perfect solution for you in today’s video. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below: In addition to PaperlessPost, which I mentioned […]

{ 0 comments }

    Greece has stunning beaches, extraordinarily friendly people, and divine food. And after almost every meal in Crete you get a free Greek surprise which is either a small sweet dessert or an alcoholic drink called Raki. And if you’re really lucky, you get both. Raki is brought to the table in various sized […]

{ 0 comments }

    To stand out and be remembered you have to do something different, something unexpected. And it doesn’t have to be something big. It can also be a few little things that surprise and enchant people. Unexpectedness is one of the six principles of sticky ideas from Dan & Chip Heath’s book, Made to […]

{ 0 comments }

  What if there was a business that could save children’s lives, protect women from rape, improve the environment, and even pay people money to use its product. And, what if that business also made money with two sources of revenue. Sounds unbelievable but it’s true. I was lucky to be in the audience at […]

{ 9 comments }

How to Avoid Being Ignored

by Stephanie Ward on July 15, 2011 · 4 comments

in Articles, Blog, Business Strategy, Marketing

Would you like more attention for you business? I know you want some of that! Watch this short video (less than 3 minutes) to find out how. For more on this topic be sure to check out these two articles: Why Confirmity is Bad For Business & What is Your Secret Sauce Have an opinion […]

{ 4 comments }

I interviewed Jim Stolze, who founded TEDxAmsterdam in 2009, about his top marketing tips for small business owners. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below: What was your biggest takeaway? How will you implement it in your business? Share your thoughts below in the comments section. And if […]

{ 4 comments }

What Is YOUR Secret Sauce?

by Stephanie Ward on June 28, 2011 · 0 comments

in Articles, Blog, Business Strategy, Marketing

    What are you known for? Can you answer this question quickly and easily? If so, congratulations – you’re one of the few. If not, don’t worry I’m going to help you figure it out. The benefits of being clear about what separates you from everyone else is that you’re able to grow faster, […]

{ 0 comments }

How do you answer the question, “What do you do?” Is it clear and memorable? This short video (less than 2 minutes) from the Amsterdam Business Lunch covers part of step 3 of the 7 Steps to Attract More Clients, your Magnetic Marketing Message. You can get a copy of the entire report for free right […]

{ 0 comments }

Are You Boring Your Clients?

by Stephanie Ward on April 2, 2010 · 3 comments

in Articles, Blog, Business Model, Innovation

This post from Seth Godin’s blog really got me thinking. “You’re boring Sorry, someone had to say it. Your products are predictable. Your insights are recycled. You don’t bring surprise with you when you enter a room. That’s why people are ignoring you. Which used to be fine, because you could just buy attention for […]

{ 3 comments }