To stand out and be remembered you have to do something different, something unexpected. And it doesn’t have to be something big. It can also be a few little things that surprise and enchant people. Unexpectedness is one of the six principles of sticky ideas from Dan & Chip Heath’s book, Made to [...]


How to Avoid Being Ignored

by Stephanie Ward on July 15, 2011 · 4 comments

in Articles, Blog, Business Strategy, Marketing

Would you like more attention for you business? I know you want some of that! Watch this short video (less than 3 minutes) to find out how. For more on this topic be sure to check out these two articles: Why Confirmity is Bad For Business & What is Your Secret Sauce Have an opinion [...]


I interviewed Jim Stolze, who founded TEDxAmsterdam in 2009, about his top marketing tips for small business owners. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below: What was your biggest takeaway? How will you implement it in your business? Share your thoughts below in the comments section. And if [...]


What Is YOUR Secret Sauce?

by Stephanie Ward on June 28, 2011 · 0 comments

in Articles, Blog, Business Strategy, Marketing

    What are you known for? Can you answer this question quickly and easily? If so, congratulations – you’re one of the few. If not, don’t worry I’m going to help you figure it out. The benefits of being clear about what separates you from everyone else is that you’re able to grow faster, [...]


How do you answer the question, “What do you do?” Is it clear and memorable? This short video (less than 2 minutes) from the Amsterdam Business Lunch covers part of step 3 of the 7 Steps to Attract More Clients, your Magnetic Marketing Message. You can get a copy of the entire report for free right [...]


Are You Boring Your Clients?

by Stephanie Ward on April 2, 2010 · 3 comments

in Articles, Blog, Business Model, Innovation

This post from Seth Godin’s blog really got me thinking. “You’re boring Sorry, someone had to say it. Your products are predictable. Your insights are recycled. You don’t bring surprise with you when you enter a room. That’s why people are ignoring you. Which used to be fine, because you could just buy attention for [...]


    As a business owner do you ever find yourself trying to act the way you think your clients want you to? Or even more dangerous, are you trying to be more like your competition and copy what they do? Trying to “fit in” is not a smart business strategy. Conformity is not profitable [...]

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Two Words that Can Boost Your Business

by Stephanie Ward on November 30, 2009 · 0 comments

in Articles, Blog, Marketing, Thank You, Video

It’s one of the first things parents teach their children to say. You were probably taught this as well, I know I was. So why do we, as adults, forget to do it so often in business? Simply saying these two words: thank you. You may be thinking that as a business owner you have [...]