Recently I was talking with a client and I asked her if she was interested in using speaking as one of her marketing strategies for her business. She said not right now. So I asked her if she would be willing to speak to a large audience if she didn’t have to stand up in [...]
As a business owner you’ve probably got several projects that you’re dying to get started or some you desperately want to finish. But something always gets in the way and it seems like you never get to it. It’s time to change that. Think of a project you’d love to complete. If you don’t have [...]
A recent article in the Dutch business magazine Sprout said Twitter is expected to be the first internet medium that will reach one billion users. At PICNIC 2009 Maurice Beerthuyzen reported media futurist Gerd Leonhard as saying, “In two years you’re in social business or in no business.” So, if you’re not yet on Twitter, [...]
It’s no secret that as a business owner, you want to attract more clients to your business. And you want to attract clients that are the best fit for your business. Of course it is easier to do this when you are very clear about the specific problems your business solves and for whom you [...]