I had the great pleasure of being one of the Dragons (the friendly business advice giving kind) at the Connecting Women’s Dragon’s Nest event. I shared some tips with one of the four participating entrepreneurs in this short video (less than 3 minutes). Have an opinion about this? Share your thoughts below. And if you [...]
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This video is an excerpt from my part of the CRAVE Chat in Amsterdam February 21, 2011 about how to keep your business simple. In this video I talk about how to keep your marketing simple. Share your thoughts about how you keep things simple in your buisness in the comments below.
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Having a niche can transform your business! Watch this interview to find out how.
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(This article is also featured on Expatica) Whatever the reason for starting a business, there are several important tips that apply to everyone. Unfortunately, some women’s ability to execute the advice may be hampered by an underlying belief. Many women and men are drawn to starting an enterprise because of the desire for independence and [...]
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You’ve heard it before; your business needs to have a niche. But what does that really mean? Is it about the group your business serves or is it about the solution you offer? It can be either or both. I’ve written about creating a niche before, you can read that article here. Now I want [...]
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Here is a question I want you to answer right now. Ready, who are the specific group of people your business serves and what main solution does your business offer them? How did you do? Was your response immediate and clear? If you’re struggling to answer these two questions don’t panic. I’m going to give [...]
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It’s no secret that as a business owner, you want to attract more clients to your business. And you want to attract clients that are the best fit for your business. Of course it is easier to do this when you are very clear about the specific problems your business solves and for whom you [...]
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