Would you like to increase your business?  In Jay Abraham’s book, Getting Everything You Can Out of All You’ve Got, he says there are only three ways (or a combination thereof) to increase your business and make more money.  They are:

1. Increase the number of your clients

2. Increase the average size of sale per client

3. Increase the number of times clients return and buy again

Before we take a closer look at each of these methods, it is important to be sure that the prices you are charging are in line with the value that you deliver.  Meaning, if you are undercharging please consider increasing the investment for your products and services.

Now, let’s take a look at each of the ways to increase business and get you brainstorming about how you can apply them to your business.

INCREASE THE NUMBER OF YOUR CLIENTS

Look at your client data to see where and how the majority of clients find you.  If you haven’t been tracking this start now and in the meantime just go by memory.

Add up the number of clients from each source, see which marketing strategies are working the best and start spending more time doing them.  It’s all about doing more of what works.  This may sound simple, and it is.  It’s just a matter of doing it!

If none of your marketing strategies are working very well, take time to reevaluate and then begin with something new.

INCREASE THE AVERAGE SIZE OF THE SALE PER CLIENT

Take a look at all of the products and services you offer and do two things.  First, think about new valuable products or services you could add to the existing ones to create more interesting packages for your clients. 

Next, consider all of the ways you could bundle existing products and services in various combinations to create new packages.  Look for logical themes or groups that will appeal to your clients.  You could even sell all of your products as one giant package at a discounted price.

INCREASE THE NUMBER OF TIMES CLIENTS RETURN AND BUY AGAIN

A well known fact is that it costs around seven times the amount of money to acquire a new client as it does to sell something to an existing client.  Take a look at your existing clients, as well as your previous clients, and think about what kinds of products and services they would like.

Consider creating ‘follow-up’ or ‘next step’ products and services.  A great way to find out what they really want is to actually ask them what they need.  You can ask via: the phone, e-mail, or a web based survey.

Are you starting to see how you can use these three ways, or a mixture of them all, to increase your business?  Take the time to analyze your business, create a plan, and get into action on increasing your business. 

© Stephanie Ward 2006

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

Blogging is really hot and yet many people still have no idea what it is or what it’s for.  I usually get one of two responses when I tell people that I recently launched a blog: ‘A what?’ or ‘Great, where can I find it?’ 

It seems people are either completely aware and involved with blogging or unaware of its existence.  Don’t be left behind and miss out on a fabulous opportunity to connect with more potential clients and partners.

Some people have heard about blogs and have a negative impression of them.  Yes, there are people who have blogs that consist of nothing more than an on-line diary that documents their ordinary, daily life activities.  This is NOT what I am talking about.  I want you to use blogging to promote your business!

Highly respected business leaders and writers like Debbie Weil, Tom Peters, Seth Godin, and Malcolm Gladwell as well as large corporations have blogs, so why not you? 

How blogging benefits your business:

* Gain additional exposure to prospective clients and the media

* Drive traffic to your website

* Positions you as an expert and your business as the solution

There are several ways to get involved with blogging.  Start where you feel comfortable and choose any, or all, of these options:

1. Start reading interesting blogs

2. Comment on others’ blogs

3. Begin your own blog

READING BLOGS

Think about authors of books you like and see if they have a blog.  What about your industry, who are the leaders?  Do they have a blog?  You can search technorati.com which is a search engine similar to Google which is  specifically for blogs. 

So how do you know when the blogs you like have new information for you to read?  You can download software to your computer although I recommend two other options.  One is a web based ‘reader’ which simply entails going to a website, for example like Bloglines, and signing up and then selecting blogs you are interested in.

The other option is to receive notification of your favorite blogs via e-mail by signing up at each blog you like.  You can always do a combination of both.

COMMENTING ON BLOGS

After each entry on a blog there is usually a link at the end that says, you guessed it, ‘comments’ and if you click on it you can type in your thoughts on the topic.  Some blogs allow you to post your comments immediately and others preview your comments before posting.

When you write interesting comments to blogs, you gain exposure because you ‘sign’ your comment by adding a link to your website, your e-mail address, or to your own blog.

START YOUR OWN BLOG

There is a ton of free information on the internet about how to start a blog so I won’t go into the details here.  Trust me, I’m no technical wizard so if I can do it, you can too.  You don’t have to design anything, most blog hosts provide a wide selection of templates you can choose from.

You can choose a free blog host like blogger.com or wordpress.com.  I chose an inexpensive paid blog host, Typepad.com, because it is important for me to have access to technical support. 

It is critical to decide on the focus of your blog and stick to it.  I love Typepad.com’s tag line, “Inform. Influence. Inspire.”  What could the purpose of your blog be?

Ideas for the focus of your blog:

- Specific aspects of your business that are not covered on your website

- Case studies, tips, or articles

- Trends in your industry

With a blog, it is super easy to add new entries whenever you want.  For a blog to be effective it is important to post frequently, at least once a week.

Think about it, how often do you update or change the information on your website?  Probably not often even if you are able to make changes yourself.  Many business owners rely on a webmaster to make changes which makes the process even more complicated. 

When your blog is ready, be sure to tell people about it and add it to the blog search engines which are easy to find on the internet.  You can also add a link to your blog on your website, e-mail signature, and business cards!

Are you starting to catch the blog fever?  Don’t delay, get out there and start reading blogs, adding comments to others’ blogs, and hopefully launching a value packed blog for your business in the very near future!

(c) 2006 Stephanie Ward

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.