marketing

If you’re not happy with the results you’re getting from your ezine, I have the solution for you. Watch this short video (less than 3 minutes) to find out how the right way to make sales with your ezine. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:   “You [...]

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    You know that focus is critical when marketing your business. You need to resist the temptation of continuously getting drawn into the latest marketing fad. Usually I advise business owners to pick a few marketing strategies and stick to them, which is a smart thing to do. You also need to know which [...]

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Should you put your prices on your website? There isn’t a right or wrong answer to this one. There are reasons for sharing and reasons for not sharing. The most important things is to think about it and be clear about the decision you make, either way. I have a preference for one and I’ll [...]

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    There you are, working hard to create amazing blog posts that your audience will find extremely useful. It takes time, a lot of time. Sometimes you feel like no one really appreciates your content, especially when you don’t get much feedback (your blog comments are a bit like a ghost town). But you [...]

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Your marketing will be easier and more effective if you are exceptionally clear about who your ideal client is. Watch this short video to find out how to do describe your ideal client. The strategy in the video is also applicable if your ideal clients are businesses. Describe in detail the type of business that [...]

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    Just because you’re not a mega brand (yet), choosing an amazing name for your business is critically important. I’ve got a laundry list of rules about naming below for you below. And don’t worry, it’s virtually impossible to make sure the name you choose will pass the test on all of these rules. [...]

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Trying to be a certain way because you think that’s the way you’re supposed to be is exhausting and it’s not effective. You are unique, quirks and all, and the more you let that show, the more your business will grow. Watch this short video to find out why. Don’t miss any new marketing videos, [...]

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    Here are three low-cost ways to get clients fast plus a video with additional practical tips. 1. Referrals Referrals are fast and free way to get new clients. But don’t wait for them, be proactive and ask for them. Ask in an email, on the phone, or in person. Ask current clients, previous [...]

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Not everyone is as curious as I am. Most people won’t hunt for a link to your website or search on Google to find your Twitter account. That’s why it’s critical that you make it easy for people to find out more about you and easy to connect with you. It’s also vital to personalize [...]

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Do your propsects immediately understand and remember your marketing messages? If not, you probably need to be more concrete. Watch this short video to find out how to do this based on a sticky principle from Dan & Chip Heath’s book, Made to Stick. Don’t miss any new marketing videos, simply click on the red [...]

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