marketing strategies

I was thrilled to hear Steven van Belleghem, author of The Conversation Manager, speak at the Creative Company Conference this week.  He is full of energy and fantastic advice.  He shared some brilliant marketing tips with me in this video (less than 3 minutes). Have an opinion about this? Share your thoughts below.  And if [...]

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Time is precious to a business owner. Are you using yours wisely? Do your marketing strategies allow you to leverage your time and reach an abundance of prospective clients? If you’re spending the majority of your time marketing one-to-one you may be missing out on a lot of business.  One-to-one is you communicating with one [...]

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In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible.  When is the last time you took a good look at your existing marketing activities? Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing [...]

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One of the most effective ways to market your products/services is to create strategic alliances.   Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products/services.  The idea is to find partners whose clients may also be interested in your products/services. Many times people will casually [...]

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