Compelling headlines will inspire people to read your content. This short video (less than 3 minutes) will reveal five mistakes you may be making with your headlines. For more on this topic read my article: Are You Making These 5 Mistakes with Your Headlines? Share your thoughts on this topic in the comments section below.
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You’re probably posting interesting updates on LinkedIn that your connections find extremely valuable. And when you post an update it is only visible to your connections. You may have a few hundred connections, maybe more. And that’s awesome. But what you’re missing out on is a super cool way to leverage your updates so that [...]
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As a business owner you’ve got an abundance of valuable information to share. Why not add an extra distribution channel of audio so that people hear your knowledge? Using audio isn’t about replacing your written content, it is more about in addition to. Audio adds an extra dimension to your message and makes your communication [...]
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Recently a client asked me about giving, and requesting, recommendations on LinkedIn. She had two questions, I’ll address them both. Q – “I’m a bit shy to ask people for a recommendation, and I’m thinking of writing some that I would anyway, and hope some will write one for me or should I ask directly?” A [...]
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If you haven’t started using video as a marketing strategy for your business, what are you waiting for? Here are three reasons I can think of: 1. It’s scary to put yourself out there 2. You think it will take a lot of time 3. You’re not sure how to make it happen (technical obstacles). [...]
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It’s no secret that effective headlines are a crucial part of successful marketing. The big question is, how do you create effective headlines that command attention. Today, more than ever, attracting the interest of prospective clients is extremely difficult. Imagine you’ve written a great article, brochure or webpage but most people don’t read beyond the [...]
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All the experts kept saying it was a great way to give value, gain free publicity, and position yourself as an expert. It was something I had planned to do for years and I finally did it for the first time in May, 2005 and I’ve been doing it ever since. What is it? Writing [...]
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