Having a niche can transform your business!  Watch this interview to find out how.  

If you haven’t started using video as a marketing strategy for your business, what are you waiting for?  Here are three reasons I can think of:

1. It’s scary to put yourself out there

2. You think it will take a lot of time

3. You’re not sure how to make it happen (technical obstacles).

Let’s tackle the first barrier, fear.  OK, what’s the worst thing that could happen?  Well, I can’t really think of anything.  It’s not like it’s live TV and you can’t do another take.

You can keep shooting until you’re satisfied with the final product.  But please, don’t think it has to be absolutely perfect.  You’re not a news anchor and people relate to real people talking about a subject they’re interested in.

Making videos does not have to take a lot of time.  You probably already have a lot of content to choose from.  And once you figure out how to do it, you can make several at one time.  These days it’s easier than ever to make a quality video and it’s almost free to do.

Plus, videos will give you exposure in a way that is so powerful that you just can’t get otherwise. When prospective clients watch your videos they get a feel for who you are and a stronger connection is created.  And of course, it’s a one-to-many marketing strategy which is always smart.

With videos the learning people take away is greater than with written text or audio. Research from noted educationist Edgar Dale showed that in a passive learning setting we retain:

- 10% of what we Read (reading: verbal receiving)

- 20% of what we Hear (hearing words)

- 30% of what we See (looking at pictures)

- 50% of what we Hear & See (watching a video: visual receiving)

Are you convinced?  Ready to begin?  Now for the nuts and bolts of how to make it happen.

CONTENT

As a business owner you help your clients solve specific problems.  Think about the questions your clients ask you and your most popular topics.

If you use speaking or writing as a marketing strategy your content is ready and waiting.  You can share ’how to tips’, advice, or new perspectives about a topic.  

Be sure to mention your website address at the beginning and/or end of your video (or show the url as text at the start and end).  And make a clear call-to-action about your valuable giveaway (more about that here).

EQUIPMENT

- Webcam or Video Camera (which can be a digital camera that takes video – that’s what I use).  There are also really simple video cameras (like the Flip Camera that are reasonably priced.

- Tripod (if you don’t use your webcam).  This can be a regular tripod or a mini version (very inexpensive) you can place on a table.

- Lighting is important but you don’t have to buy expensive lamps.  If you don’t have good natural light you can use lamps in your home.  Experiment by taking videos with different set ups and choose the one that puts you in the best light.

EDITING

If you can get your video in one take then you won’t need to edit. If you need to edit there are many free options.  Windows comes with a free program called Windows Movie Maker and for Macs you can use iMovie (for a list of free editing for all platforms go here.

LENGTH

While there are no hard and fast rules about this, in general shorter is better.  On average, one to five minutes should do the trick.

People are busy and if they have to invest more than a few minutes they may not bother.  If you have more to say on a particular topic, you can create a series of videos.

Once you’ve completed a video, you can put it on You Tube for free.  It’s super easy to create an account and upload your video.  You’ll have your very own ‘You Tube Channel’ – sounds pretty cool doesn’t it?  People can subscribe to your channel and leave comments about your videos.

You’ll also want to put your videos on your website.  You can either embed them (examples here on my website) or provide links to You Tube.  You can also promote your videos on Twitter, Facebook, LinkedIn, and other social media networks.

Please don’t wait until you think you’re “ready” to begin.  You are an expert in your field and have valuable information to share so why not add another channel by using video?  Start sharing your expertise using video and watch your business grow!

© Stephanie Ward, 2010

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ‘7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com/.

Sometimes as a business owner you can get so caught up in running your business that you may no longer have a good overview of where your business is most profitable.

I’m sure you probably know how much money your business is making overall but are you clear about how each of your specific revenue streams are performing?

If I asked you right now which product or service is the most profitable can you answer immediately? 

It you’re not clear about how your business is making money, now is the time to find out.

It is possible that some of your products and services that require the most amount of time and energy are your least profitable.  Or, you may be ignoring a very profitable part of your business that requires hardly any work on your part.

Analysis may not be your favorite thing to do but it can be thrilling if you keep the end goal in mind.  You will discover where you’re making money and increase your profitability by giving that part of your business more attention.

Not only that, you’ll see where you can stop wasting time and money.  If that’s not enough motivation I don’t know what is.

Here are steps to get started:

1. For every product or service you offer calculate the profit each generates (total revenue minus total costs = profit).  You can use the totals from the last twelve months or another time frame that works for your business.

2. In addition to the actual costs, add in the average amount of time you spend to market and deliver each product and service.  Because time is another form of money.

3. Now comes the fun part.  Combine the information from steps one and two and identify which products and services have the highest profitability.

Once you know which of your products or services are the most profitable select the best two or three (or only one if it is significantly more profitable than the others) and focus your marketing exclusively on your choices.

It’s that simple.  Once you know what part of your business is the most profitable, put a laser like focus on that revenue stream.

Taking your focus a step further, find out what makes your most profitable products and services so attractive to your clients.  Is it the content, the packaging, the way it’s delivered?

Once you understand what your clients really want, you can think about opportunities to expand or extend your most profitable products and services.

Another way to extend the focus is to pay even more attention to the clients who purchase your most profitable offerings.  You can do that by staying in touch, providing them with extra value, and delivering the highest level of service.

This is also a good time to seriously consider dropping the products and services that have a low profitability and require a lot of your time.

That will free up time and money you can use to increase the scope and scale of the marketing you are investing in your most profitable products and services.

Don’t delay, schedule the time to find the source of strength in your business and concentrate on it.

The time that you invest to identify your most profitable offerings may be the best investment you’ve made in your business so far this year.

© Stephanie Ward, 2009

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

What do you stand for in your business?  Tough question or easy to answer?  When you are clear about the purpose of your business, marketing is so much easier and can actually be exciting.

In Roy Spence’s new book It’s Not What You Sell, It’s What You Stand For he defines purpose this way, “Purpose is a definitive statement about the difference you are trying to make in the world.”

So why is purpose so important to your business?  He offers many reasons and the one I want to focus on here is the impact it can have on your marketing. “Purpose injects your brand with a healthy dose of reality.  It is not something you can fake.  It’s genuine.  It’s real.  And it’s something that your customers honestly appreciate about you.”  More on this later. 

First, let’s take a look at some examples of purpose from Roy’s clients and my business purpose:

BMW – To enable people to experience the joy of driving.

HALLMARK – To inspire meaningful connections, which enhance relationships and enrich lives.

NORWEGIAN CRUISE LINES – Defying cruise convention to deliver a liberating experience for all.

FIREFLY COACHING – To support entrepreneurs in creating a thriving business they love.

And while many of Roy’s clients are large companies, purpose is just as essential and relevant for small business owners and solopreneurs as it is for the big corporations.  What’s more, it’s much easier to integrate in smaller organizations.  Fewer people to involve.

So if you already know the purpose of your business, make sure it’s essence is expressed throughout your marketing.  If you’re not sure about your business purpose, now is the perfect time to unearth it.

One of the ways Roy recommends to discover the purpose of your business is to ask these questions: “Why do you do what you do?  Why is that important to the people you serve?  Why does the existence of your organization matter?” 

He points out that your purpose is not a tagline and that it is not about the ‘how’ of doing what your business does. 

Once you’ve determined your business purpose you can let it guide you in every aspect of your business.

So what does your business purpose have to do with marketing?  Think about it, if you are crystal clear about your purpose and it comes from your heart then implementing your marketing will feel authentic and exciting instead of pushy and painful.      

Imagine how you would feel if you were deeply connected to the purpose of your business as you implemented your marketing.  If you’re like me, it feels empowering and inspiring.

Are you beginning to see how this will shift the way you approach marketing? You could actually enjoy it.  Even better, this shift can have a positive impact on the effectiveness of your marketing.

Simply stated, knowing the purpose of your business will support you in attracting more clients and growing your business.

© Stephanie Ward, 2009

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

What would it be worth to you to know the most cost effective way to attract clients?  The great news is that it doesn’t cost a thing and it’s easy to figure out.  It’s all about measuring the return on your marketing investment.

Measuring your marketing strategies may not seem glamorous, but the information it provides is invaluable to the growth of your business.  Measuring is the only way to know what is working, and just as important what is not working.

Think about it, once you know what your most effective marketing strategies are, you will attract more clients and save money at the same time.  You’ll know which marketing activities to drop and which ones to do more of. 

In addition to doing more of what works, you can also look at ways to expand and refine your best marketing strategies.

The truth is, measuring your marketing strategies isn’t hard to do.  Simply compare the amount of time and money you are investing on each strategy to the amount of business each strategy is bringing in. 

To measure your marketing, you need to know how every client finds out about your business.  If you haven’t been tracking this, don’t worry.  It’s never too late to begin.  Start today and ask, or create a way to know, how each of your clients finds you.

It’s easiest to measure your marketing strategies in an automated way (for example using Excel).  But, you can always use a pencil and paper if you need to.  To get started, create a list of all of your past and current clients.

Put the list of clients on the left side of the spreadsheet one on each row from top to bottom.  Then create columns across the top of the spreadsheet for each marketing strategy you use (left to right).  You might have columns for: referrals, speaking, advertising, etc.

Then go down the list and for each client put a mark (the number ‘1’) in the marketing strategy column that represents how the person found you. 

Stay with me, we’re almost there.  Now calculate the percentage of clients that each marketing strategy produced.  Simply divide the total in each marketing strategy column by the total number of clients.  Then you will know which of your marketing strategies is most effective.

Another critical piece of information to calculate is how much you’re investing to attract each client per each marketing strategy.  To figure this out simply total all of the costs involved in each marketing strategy and then divide that by the total number of clients you gained with each strategy.

When you take the time to measure, you will know which marketing strategies bring you new clients and which ones don’t.  You will also know which marketing strategies bring you the highest return on your investment.

You might even discover that your most effective marketing strategy requires the least amount of money?  Aren’t you curious to know?  Measuring your marketing pays off.  So why not start measuring so you can stop wasting money on things that don’t work and find out what is working and do more of it! 

© Stephanie Ward, 2009

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

As a business owner you’ve probably been asked to give a discount.  How did that make you feel?  Your response to that request is critical to the sustainability of your business as well as to your confidence.

Because after all you’re either worth the price you’re asking or you’re not.  No discussion.  This may sound harsh but if you don’t believe you are worth it, why do you expect your clients to believe it.

Reasons to stop discounting your pricing:

1. It’s no fun

2. It requires a time and energy you can use elsewhere

3. It creates a standard for other clients

4. You’re not getting paid what you’re worth

5. It can lower confidence in your business

Once you’ve made the decision not discount your prices, it will be much easier for you to simply say this in a friendly and relaxed way if you’re asked.  You’re mind is already made up so the answer flows naturally.

If a prospective client is not able, or willing, to pay your prices then they probably aren’t a good fit for your business.  Moving on from people who are not a match allows you to create space for clients who are willing and able to purchase from your business.

There will always be someone offering something similar to what your business offers for the absolute lowest price.  I hope you don’t aim to be that business.

The key is to focus on the value your services and products deliver, not what they cost.  People who truly understand the benefits they will receive when they buy from your business will accept the prices you have set because they understand the value they are going to get.

If negotiating is the norm in your business, there is still a way to be true to the value your business delivers without discounting.  First, get clear about the total value of the offering.  Then if you choose to, you can reduce the amount you deliver, along with the price, which means you are not discounting.

Another way to avoid discounting when negotiating is to stick to your original price and add a one-time, additional bonus for new clients.

While you’re thinking about eliminating discounting, please consider increasing your prices.  Seriously, when is the last time you raised your prices?  And when you did, what was the percentage of increase?  If it’s been awhile since you raised your prices, it’s probably time.

It’s natural that your expertise expands and deepens over time so why shouldn’t your pricing reflect that.  Whether or not you decide to increase your pricing, at least be willing to stand firm on your current pricing and don’t discount.

Think about it, you’ll save time and energy if you stick to your pricing.  And even better, you will feel confident about the value you deliver to your clients (oh yah, and be more profitable).    

So make the decision today that discounting your prices is not part of your business philosophy. Focus on the value your business creates for your clients and watch your business grow.

© Stephanie Ward, 2009

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

Here is a question I want you to answer right now.  Ready, who are the specific group of people your business serves and what main solution does your business offer them?

How did you do?  Was your response immediate and clear?  If you’re struggling to answer these two questions don’t panic.  I’m going to give you the information you need to get started but first, why should you even bother having a niche.

Here’s why you need a niche.  You will attract clients faster with less effort.  You will position yourself as an expert.  You will make it easier for other people to give you referrals.  You will feel extremely confident.  Now who doesn’t want all of that?

There are two parts of your business you can niche. One is ‘your people’ the other is ‘their problem/your solution.’  Niching both parts is the most effective but niching one is better than none.

And the more specific your niche is, the more your business will be seen as the one and only solution for your clients.

First we’ll look at your people, then your solution, and finally how to put it all together.  You don’t have to start with your people.  You can start with defining your solution or you can work on both at the same time.   

So, who are your people?  They can be any combination of the attributes below (this is not an exhaustive list, just to get you started).  Grab a piece of paper and write down all of the descriptions that apply to your people.

YOUR PEOPLE

- Gender: Male, Female, or Both

- Age Group: Teenagers, Recent University Graduates, People in their 30’s, Mid-Lifers, Retirees

- Life Situation: Divorced, Married, Single, Retired, Recently Relocated, Dealing with Illness

- Location: City, State, Country Specific, Worldwide

- Affiliation: MBA graduate, Member of Professional Organization or Association, Church Member, Speaker of a Particular Language, Specific Nationality

- Interests/Hobbies: Travel, Animals, Running, Cooking, Drawing, Writing, Photography

- Educational Background: Undergraduate University Degree, Masters Degree, PhD

- Industry: Banking, Medical, IT, Oil & Gas, Professional Services, Consulting

- Position: CEO, Project Manager, HR Professional, Small Business Owner, Accountant

Here are a couple of examples:

* Female small business owners who work from home and have kids

* Retiring male bank executives who live in New York and love to travel

It is important that the niche of people you choose fit three critical criteria.

1. There are enough of them to sustain your business

2. You can easily locate and reach them

3. They are willing, and able, to invest in your products and services

OK, now you know who your people are.  So what does your business do for them?

THEIR PROBLEM, YOUR SOLUTION

Most problems are directly tied to some general wants/needs: to save money, make more money, save time, reduce stress, feel more healthy, attractive, and happy.  Here are some possible problems that your people may have. 

> Need more clients (want to make more money)

> No time or energy to exercise (want to feel better)

> Managing a team that is not getting along (want to save money & reduce stress)

> Not enough time to get everything done (want to make money & reduce stress)

> Stuck in a style rut and need a new look (want to feel more attractive)

> Can’t find the right romantic relationship (want to be happier)

> Don’t know where to invest their money (want to make more money)

Now put the two parts together, your people and the problem they have that your business solves. Here are two examples:

1. Female small business owners who work from home and have kids who don’t have enough time to get everything done.  You help them by offering your services of virtual assistance which are tailored for busy working moms.

2. Retiring male bank executives who live in New York and love to travel but can’t find the right romantic relationship.  You help them by offering them your matchmaking services that are designed just for them and the kind of partners they are looking for.

Are you starting to see why niching works?  Make the decision today to commit to creating a super defined niche for your business and experience the many benefits. 

© Stephanie Ward, 2008

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

The best way for people to get to know you, and find out how your business can help them, is to offer a complimentary sample of valuable information.  This can be something written, like a special report, or valuable audio tips.

If you don’t already have a valuable give away, then please read more about this topic here. 

In this article I want to share additional ways you can use your valuable give away in addition to offering it on your website.  Leveraging information you already have is simply smart marketing.

Having something valuable to share with people who are interested in what you do is fabulous because you have a gift to offer people.  It is also a way to show your expertise.  In addition, it saves you time because you won’t need to repeat the same information on a one-on-one basis.  Plus, it allows people to review your information when it is convenient for them.

Here are seven ways to promote your valuable give away in places besides your website:

1. Create classified ads which are inexpensive and sometimes free.

2. Use Google AdWords which allow you to control the level of investment.

3. Place postcards (with permission) that promote your valuable give away in lobbies and reception areas where your prospective clients frequent.

4. Promote it when speaking.

5. Offer it at trade shows are fairs.

6. Talk about it at networking meetings.

7. Invite your clients to offer it to their clients.

You can also create a physical version of your give away.  If your valuable give away is something written, you can print out color copies.  If it is audio, you can burn the information on CD’s or download it to memory sticks to give away.

This way, you have something to show people who are interested in your business.  Be sure you always have a few copies of your valuable give away with you when you head out the door.

You can also give a physical copy of your valuable give away to COI’s (Centers of Influence) you know.

If you don’t already have a valuable give away, get started now to create one.  If you do have one, then take action today to get it into the hands of more people.  You will be amazed at how this will help you attract more clients and grow your business.

© Stephanie Ward, 2008

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

As a business owner do you ever find yourself trying to act the way you think your clients want you to?  Or even more dangerous, are you trying to be more like your competition?

Trying to “fit in” is not a smart business strategy.  Conformity is not profitable and frankly it’s no fun either.

Think about it, when you stand out you get noticed more often.  And who doesn’t want that?  Being vanilla isn’t very appealing.  Have you ever heard the expression: Love me or hate me, but don’t ignore me?

Your goal isn’t to attract everyone to your business. In fact some people won’t like what you’re all about and that’s fine.  You want to stand for something you believe in and let that attract the people who appreciate it.

Dr. Seuss explains this well: “Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.”

People can sense it if you are trying to be something you are not and that’s a turn off.  When you stay connected to your one-of-a-kind self, your business can’t help but reflect that in a positive way.  And, as it turns out, it’s much easier to market your business when you let your real self show. 

What’s more, by being more of yourself, you will be inspired to create original products and services.  Consider this quote by Emerson, “A man must consider what a rich realm he abdicates when he becomes a conformist.” 

The truth is that you are unique and there is no one else like you.  Why not use this to your advantage.  Stop trying to be anything other than who and what you are. Don’t be afraid to put away your mask and share the real you.

And that’s not all; people are naturally more attracted to an authentic business rather than a copycat.  People have a lot of choices these days; will they choose your business?

Grab a piece of paper and write down all of things about you that make you distinctive.  Connect to what you feel deep down inside.  Quirky things can be included as well.

If you get stuck, think about things your friends, family, and colleagues have told you about yourself.  Next, brainstorm how you can incorporate these things into your business.

Here are some places you can infuse your personality into your business:

- Website copy

- Newsletters

- E-mail signature

- Your photograph

- Your marketing materials

Are you starting to see how being more of you can create an extraordinary business?  Start today and begin to bring more of who you are to your company and experience personal joy as well as an increase in your profit.

© 2008 Stephanie Ward

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

Getting new clients by referral is one of the most effective, simple, and low cost ways to grow your business.  So how many referrals have you received lately?  How often do you ask for referrals?

It’s exciting to open an e-mail or pick up the phone to find that unexpectedly someone you know wants to introduce you to a potential new client.  Some people will give you referrals without you asking for them.  And while that’s great, it is an unpredictable situation.

Another relevant question is how many referrals have you given lately?  By giving referrals you understand the process better and demonstrate that it’s not only about getting.  And if you’re like me, you enjoy connecting people who can help each other.

The people you give referrals to may not be the same people who give you referrals.  The point is, what comes around goes around in its own way. 

In order for referrals to be an effective marketing strategy, you must create a structured system and stick to it.  This is the best way to generate referrals on a consistent basis.  Asking for referrals randomly or when you remember won’t cut it.

I know from my clients that sometimes they are reluctant to ask for referrals because they are afraid of being intrusive or pushy.  Find a way that feels right for you, and remember it’s just a question.  A great time to ask is when someone compliments your work. 

In addition, think about asking clients before, during, and after they buy from you.  Asking for referrals is like any other skill, the more you do it the easier and more natural it becomes.

WHO TO ASK

- Current clients

- People in your professional networks 

- Strategic alliance partners

WHAT TO ASK

This is actually very important and it’s not just about semantics.  Don’t ask someone this question: “Do you know anyone who might need my services?”

Why?  Because it’s vague and makes it difficult for the person to come up with ‘someone’ because you’re asking for ‘anyone.’

Make it easy for people to give you referrals.  Ask them something specific that is simple to answer.  Ask something like this: “Who is one business owner you know who may need help attracting more clients to his/her business?”  See the difference?

You need to be clear about the next step you would like the person giving you a referral to take.  You can ask them to make the introduction via e-mail and copy you.  Or you can ask the person to phone the person before you make contact.  Another idea is to ask the person to direct the interested person to your website to obtain some preliminary information.

HOW TO ASK

There are loads of opportunities to ask for referrals.  Decide what you feel comfortable doing and commit to taking action.  Think about asking for referrals:

* In person

* On the telephone

* In an e-mail

* Using snail mail (postcard or letter) and follow up with a phone call

In general people you know are happy and willing to help you by giving you referrals.  But, remember it is you who wants something so it’s up to you to check back about your inquiry.  People are busy and can forget about your request.  A friendly reminder can do wonders.

WHAT TO GIVE TO PEOPLE WHO SEND YOU REFERRALS WHO BECOME CLIENTS

Many times the people who send you referrals will let you know.  But that’s not always the case.  That is why you must ask everyone who contacts you how they heard about your business.  That way you are always able to thank people who give you referrals. 

There are infinite ways to thank people who refer clients to your business.  Be creative and come up with things that are valuable to them.  Here are a few ideas:

> One of your products for free

> Free additional services

> Recognition for them in your ezine or blog

> 2 for the price of 1 to an upcoming event

> Training or education to the people who give you referrals

When you know the people who give you referrals well, you can share more personalized gifts like:

> Concert tickets

> Coffee or tea with a cup

> Gourmet food basket

> Designer chocolate

> A relevant book

> Movie passes

> Restaurant certificate for lunch or dinner

Gift or no gift, at the very least do say thank you.  Pick up the phone, send an e-mail, or drop a handwritten note in the mail.  If you like referrals, and want to keep them coming, be sure to thank the people who send them to you.

Are you starting to see how creating a referral system is an easy and effective way to grow your business?  Give referrals, ask for referrals on a consistent basis, and thank everyone who sends you referrals.  And discover how attracting more clients has never been so fun!

© Stephanie Ward, 2008

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.