Here is a question I want you to answer right now. Ready, who are the specific group of people your business serves and what main solution does your business offer them? How did you do? Was your response immediate and clear? If you’re struggling to answer these two questions don’t panic. I’m going to give [...]
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All the experts kept saying it was a great way to give value, gain free publicity, and position yourself as an expert. It was something I had planned to do for years and I finally did it for the first time in May, 2005 and I’ve been doing it ever since. What is it? Writing [...]
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How do you answer the seemingly easy question, “What do you do?” Do you talk about YOU? Do you talk about your products andservices? Do you talk about your industry? Do you explain the process of how your products and services work? If you answered yes to any of these questions you are missing an [...]
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