As a business owner you have a big network of all kinds of cool people. You know people who run a myriad of different kinds of businesses. You talk with them about what’s going on in their business and what they’re looking for. But how often do you think about how you can connect the [...]
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When people share your content with others they are leveraging your work and promoting your business for you. This makes it easier for you to attract more clients. By paying attention to who has helped you, by sharing your content, you can thank them and start building relationships. With all of the technology that’s available [...]
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Every summer I get an unexpected phone call that I’m actually delighted to receive. It’s usually on a warm and sunny day when the last thing on my mind is the impending winter and how cold it will be in a few months. The call I get is from the fireplace cleaning company. They call [...]
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You’ve heard it before; your business needs to have a niche. But what does that really mean? Is it about the group your business serves or is it about the solution you offer? It can be either or both. I’ve written about creating a niche before, you can read that article here. Now I want [...]
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Is your website bringing you new clients? When is the last time you took a long hard look at exactly how your website helps you attract clients? Now is the time to implement five tips that will make your website actually bring your new clients. Of course, you need people to visit your website in [...]
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As a business owner you want to serve as many clients as you have capacity for. Sometimes it’s easy to fall into the trap of thinking that finding more business means you have to reach out to ‘strangers’ (people who don’t know you or don’t know someone who knows you) and begin building relationships with [...]
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