Recently I had the privilege to be a panelist at a Dragons’ Nest event hosted by Connecting Women. Four passionate entrepreneurs presented their businesses and we gave them tips and ideas about how they can grow their businesses.

These two videos feature ideas I shared with two of the entrepreneurs. See which suggestions you can use in your business!

You’ve heard it before; your business needs to have a niche.  But what does that really mean?  Is it about the group your business serves or is it about the solution you offer?  It can be either or both.

I’ve written about creating a niche before, you can read that article here.  Now I want to share a real life example with you that illustrates how powerful choosing a niche for your business can be.

A client of mine, Joke Botman, has been a personal coach for many years.  She has been successful with her business but wanted to serve even more people.  She was determined to take her business to the next level.

Her business was called ‘Loveliest Life’, translated from the Dutch name.  She did have somewhat of a niche; helping women (her group) have more energy, confidence, and courage (her solution).

One of the difficulties she faced was that there aren’t many concrete ways to identify and reach this group.

In talking with her, she realized that many of the women who hire her are experiencing a transition.  That’s a great start and good to know, but it’s also difficult to identify and reach ‘women in transition’ so we had do to some more digging.

I asked her what kind of transitions her clients are in and she came up with several possibilities.  One was that they might be ‘empty nesters’ whose children had recently left the home presenting them with a chance for a new chapter in their lives.

Although this was initially interesting to Joke, after some thought she decided it wasn’t the right group.  For one, she had never had children herself.  In addition she wasn’t sure how to reach this group.

On to the next idea, the transition of women who are retiring.  A great niche indeed and not the right one for Joke.  She didn’t want to limit her group to a certain age group and enjoys supporting working women.

The third transition she thought of, women who are single after having been in a relationship (from divorce, break up, or death).  Wow, the more we talked about this the more excited we both got. 

This was the one!  Why?  Well for one reason Joke has been through a divorce so she can relate to this group.  In addition, this group is not limited by a certain age.  And last but not least, it is a group that can easily be identified and reached – so critical.

Joke can now contact lawyers and real estate agents and create strategic alliances with them for referrals.  There are even divorce fairs these days where she can be a speaker.

Once she decided on this niche, she changed the name of her business to ‘SINGLE After Together’ (it sounds a lot better in Dutch, SINGLE-na-samen (http://www.single-na-samen.nl/).

The solutions she offers to her clients haven’t changed that much although she has been inspired to create some new offerings.

And while the group Joke serves is still women, it’s a much more specific group of women.  And by focusing exclusively on this particular group she will be able to grow her business much faster. 

By building her brand around this group she will become known as an expert in this area.  Having a strong niche will also help her business attract more media attention. 

Claiming this niche also makes it much easier for people to refer clients to her because what she does is so clear.  When someone knows a woman who is recently single and wants to make some big changes, Joke’s business will be the first thing that comes to mind.

Are you starting to see the impact that choosing a specific niche can have on a business?  How can you further define your niche?

Perhaps changing the particular solution you offer will make a huge difference and you can keep the same group.  Maybe you need to tweak your offer as well as your group?  The possibilities are endless.

Make time to take a long hard look at your niche and brainstorm ways you can make it even more distinct.  A clear niche will have a huge impact.  You will grow your business faster and easier and will become known in a big way.

© Stephanie Ward, 2010

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

Time is precious to a business owner.  Are you using yours wisely?  Do your marketing strategies allow you to leverage your time and reach an abundance of prospective clients?

If you’re spending the majority of your time marketing one-to-one you may be missing out on a lot of business.  One-to-one is you communicating with one other person; one sender and one receiver.  This could be a conversation in person, on the phone, or via e-mail.

A more effective marketing approach is one-to-many.  This is you communicating with many people at the same time.   

Here are some one-to-many marketing ideas using three different marketing strategies: speaking, writing, and on-line networking.

1. SPEAKING

* If you enjoy being in front of a group, speaking live in person for people who are interested in your work is an amazing way to connect.  People get to see you and hear you speak which is very powerful.

* Getting interviewed on the radio, TV, or by someone with a large website presence will get your message in front of thousands of people.  Just be sure the audience matches your ideal clients.

* Another way to reach a large group of people is a teleclass (you speaking on the telephone with many people).  Using the phone you may be able to reach even more people than you could at a live event because geography isn’t an obstacle for attendance.

There are a multitude of companies who provide teleconferencing services.  One I have used, which is free and offers a private bridge line and free recordings of your calls, is http://www.freeconferencecalling.com/.

* You can share the digital recording of your presentation with groups of people on the internet.

* The digital audio file can also be burned on to a CD and you can give away the CD’s to groups.

2. WRITING

* Sending a regular newsletter (ezine) to people who have requested to receive information from you is a superb one-to-many action.  In addition to valuable information be sure to make an offer with a clear call to action.

* Articles you write, for your ezine or otherwise, can be posted on article database websites.  This multiplies the number of readers.  Many people can read the article where you posted it in addition to places where your article is re-published.

* Posting new content on your blog (or other people’s blog) gets your message out to many as well.

* Interviews can also be done in a written format.  You do the interview once, and it goes out to numerous readers.

3. ON-LINE NETWORKING

When you post messages, comments, or updates on the various virtual/social networking websites your communication reaches everyone who is connected to you.

So if you don’t have many connections, make the time to invite people to join you.  Here are some popular places to network on-line.

* Facebook.com

* Linkedin.com

* Twitter.com

* Plaxo.com

Are you starting to see how you can invest less time and reach more people simultaneously by using one-to-many marketing?  Review your current marketing strategies and think about how you can incorporate the concept of one-to-many into as many activities as possible. 

Make the decision to implement your new strategies and see the difference it will make in your business.

(c) Stephanie Ward, 2009

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

LinkedIn is more than just a place to post your profile and forget about it.  You can be more visible on LinkedIn without devoting an enormous amount of time to it.

Connections are strengthened when you interact and share ideas and information.  And a solid network is vital to growing your business.

Here are seven ways to increase your presence on LinkedIn:

1. Post a recommendation for someone you’re connected to.  A key element of effective networking is to give first.  And you never know, someone else may feel compelled to write a recommendation for you.  This is not the reason to do it, just a possible outcome.

2. Join a group.  On the navigation on the left click on Groups.  From there click on the ‘Groups Directory’ tab at the top of the page.  You can then search the groups based on: keywords, categories, or languages.

Another way to discover interesting groups is to see what groups your connections are members of.

Once you’re a member of a group, join the discussions and look for people you may know but are not yet connected to and invite them to connect.

3. Post your reading list. This is on the left navigation under ‘Applications’ and it’s super easy to add books you’ve read or are reading.  You can also “watch” the reading lists of people you are connected to.

What a person reads gives you insight into what interests them (and you to them).  Sharing similar interests can create a bond and lead to new projects.

4. Check out who has been looking at your profile.  This is located on the right sidebar of your home page and is under the heading ‘Who’s Viewed My Profile?’ and if you click underneath you can see a list.

You may find that you know people who are looking at your profile and you can invite them to connect. 

5. Invite people to connect.  I know, this seems ridiculous to mention but often people get into a reactive mode and wait for others to ask them to connect.

If you meet someone and exchange contact details you can search Google using the keywords of their name and LinkedIn to see if they are already on LinkedIn.  If they are, you can send them an invitation to connect.

If there is someone you would like to be connected with, but don’t know personally, you can request that someone you are connected with (that is connected to the person you want to meet) make the introduction for you.

6. Update your status daily, a few times weekly or as often as possible.  You can share quotes, interesting links to articles and websites, and ask questions.  This positions you as a resource and keeps your business visible.  

You can also comment on the status updates and changes of people you’re connected to.  Congratulate someone on a new position or comment on a particular project.

7. Add a presentation to your profile using ‘Google Presentation’ which is found in the navigation on the left under Applications.  This is a fast and easy way for people to find out more about what you do or learn about valuable information you have to share.  

There are so many more ways to use LinkedIn, this is just a short list to get you started.  Hang out at the site and spend some time exploring which applications and features will work best for you. 

If you visit LinkedIn every other day or weekly in ten minutes you can update your status, comment on what others are up to, and invite a few new connections. 

These actions will increase your visibility and deepen connections you have with your network.  This will increase your potential to attract more clients and build your business.  So don’t blink, get linked.

© Stephanie Ward, 2009

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

Is your website bringing you new clients?  When is the last time you took a long hard look at exactly how your website helps you attract clients?  Now is the time to implement five tips that will make your website actually bring your new clients.

Of course, you need people to visit your website in the first place.  You’ve probably heard about getting ‘traffic’ to your website.  That’s a topic for an entire article of its own.

For now, let’s focus on making sure that you’re making the most of your website for the people who do visit.

Implementing the following five tips will transform your website into a client attraction tool.  If you do all of them the likelihood of converting people who visit your website to clients will increase greatly. 

1) VERY VISIBLE & CLEAR INVITATION TO TAKE ACTION 

Your call to action, the one action you want prospective clients to take, should be very visible on your home page.  It needs to appear ‘above the fold’ meaning that it can be seen without having to scroll down.  Why not include it on every page of your website.

The one action that you want people to take needs to be very specific.  You need just one action with simple instructions.  Don’t be confusing.  For example, do you want them to: sign up for your ezine, call you, or send you an e-mail?  Choose one and make is easy to do.

2) GIVE AWAY SOMETHING VALUABLE

Hopefully you offer a free valuable giveaway (a report, audio, or a consultation).  It’s easiest if this process is automated so that you save your precious time.  There are several options for this; two popular services are AWeber and Constant Contact (both offer free trials.) 

3) ABILITY TO STAY IN TOUCH

Most people who visit your website will not come back.  Not because they don’t like you or what you do, they’re just busy.  So you need to invite them to give you permission to be in touch.

This can be linked to your free offer.  When the process is automated people who are interested simply need to provide their e-mail address in order to receive your free offer. 

If you plan to send additional messages (like a regular ezine) be sure to communicate that clearly so they are aware of that when they sign up.

4) LET THEM SEE YOU

People want to know who the person behind the business is so please include a photo.  We humans like to feel a connection and that can be achieved to a certain degree with a photo.

You can use various photos of yourself (and your team if you have one) on different pages of your website.  Make sure the pictures are high quality and fit with your personality and brand.

5) KNOW WHO IS VISITING

Analysis may not seem glamorous but it can be really exciting when you understand who is visiting your website.

Google Analytics is free and really amazing way to know who is visiting your website.  To sign up just visit Google Analytics.  It tells you how many people have visited, where people found out about your website, where they are located (with a really cool map), and so much more!

When your website has a clear call to action, allows you to give away something valuable, creates a way for you to stay in touch, makes you visible, and allows you to analyze who is visiting, you will be able to attract more clients. 

Don’t delay.  Make the decision today to change your website and start growing your business.

(c) Stephanie Ward, 2009

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

As a business owner you want to serve as many clients as you have capacity for.  Sometimes it’s easy to fall into the trap of thinking that finding more business means you have to reach out to ‘strangers’ (people who don’t know you or don’t know someone who knows you) and begin building relationships with them.

While there’s nothing wrong with that approach, don’t forget that there are many people who already know about you who may be willing to give you business.

I know you may not feel comfortable asking people you know for help with meeting new clients, but it’s only a question.  And you may get a yes, I can help or no I can’t help.  But if you don’t ask, you will miss out on all of the ‘yes’ answers.

And a ‘no’ is also valuable information because then you know that. And you can devote your time and energy to the people who say yes.

Asking the question doesn’t mean you are desperate.  Asking is smart and can be done with ease and confidence.

Keep in mind that I’m not suggesting you ask for help from people you have just met or an acquaintance from the past that you haven’t seen in years. 

Referrals to potential clients are given on the basis of a trusting relationship and that takes time to build.

Giving (yes, giving) referrals is also an excellent way to develop trust and build relationships.  So remember to ask people you talk with what THEY are looking for and how you may be able to help them.

Here are four places that you may have overlooked as resources for business from referrals. 

1. INACTIVE CLIENTS

People who have worked with you in the past know you and understand what your business can do for them.  Inactive clients may be open to giving you a referral.  You just need to ask. 

2. CURRENT CLIENTS

When is the last time you asked for an introduction or referral from current clients?  You may think they will automatically do it but the reality is that they have other things on their minds.  They just need a friendly reminder.

3. YOUR NETWORK

People you know well, who are not clients, may also be willing to give you a referral if you ask.

4. FRIENDS & FAMILY

Oddly enough, sometimes the people closest to us don’t really know exactly what we do and who we work with.  Why not take a few minutes and remind your friends and family what you do and ask if they know someone who might benefit from knowing about your business.

In general people do like to help; they are just busy and sometimes need a reminder or clarification about how it is they can help.

Be sure to properly thank anyone who does help you.  We all like to be appreciated and feel like our efforts made a difference.

Start now and discover how it is possible to grow your business with less effort by talking with people you know and asking for referrals.

© Stephanie Ward, 2009

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

Many business owners are utilizing the internet to grow their businesses.  Technology is marvelous and frankly, I don’t know what I would do without it.

But just because you can implement loads of marketing strategies on-line, it doesn’t mean other methods are obsolete.  A fabulous off-line marketing strategy that works is using postcards.

WHY A POSTCARD

- It’s something tangible you can touch (and keep)

- It’s a pleasant break from e-mail

- There’s no envelope so when it arrives in the mail it is seen (and gets seen along the way)

WHAT TO SAY ON YOUR POSTCARD

You need a powerful headline that speaks directly to your target audience and creates curiosity to know more.  You can include a picture of the product you are offering and/or a picture of you. 

Obviously there isn’t a lot of room on a standard size postcard so you’ll want to keep it as simple and clear as possible.  If you want a bit more space (and want to make a big impression) you can choose an oversized postcard.  Using color is another way to grab attention.

You want to create a focused message and offer only ONE action to take.  For example:

> Call you to schedule a free 20 minute consult

> Go to your website and get a free report

> E-mail you to receive a free sample of your product

You can create a series of postcards for one product or service.  And you can also create one postcard for each different product or service you offer.

WHERE TO GET POSTCARDS

I have used Vista Print and have been very pleased with the product and service.  Vista Print offers its services in 18 countries and is quite inexpensive.

They offer templates so you can create postcards that look professional.  Be sure to sign up for the ‘Exclusive Offers’ on the homepage of the website and you will receive discounted offers and never have to pay full price.  You order on-line and the postcards are delivered to your door, really easy.

Of course you can use a local designer and printer, which will probably be a bigger investment.

HOW TO USE POSTCARDS

* Put a stamp on it and send it in the mail to prospects who have shown an interest in your business.

* Give it to people you meet in person (instead of a business card).

* Leave several at places where your ideal clients hang out.  For example, I have asked people in my network, whose clients could use my services, to leave my postcards in the reception area of their offices.

HOW WILL I KNOW IF IT WORKS?

Hopefully you know where all of your clients find you (either by asking them directly or asking via your website).  Personally, I can tell you that I have attracted clients who found out about me from my postcards.

There’s no reason it can’t work for your business too!  You know what to do. Decide what product or service you want to promote, create a postcard with one call to action, and start getting them out there.

© Stephanie Ward, 2008

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

As a business owner you know a lot of people, and you continue to meet new people.  This is your network.  But what are you doing with it?  How often do you connect with people in your network?  Do you have a plan to stay in touch consistently and develop your relationships?

If you’ve been neglecting your network it’s time to make some changes.  It’s never too late to begin where you are and start connecting with the people you know.

Networking is about giving first.  It’s about building relationships over time with people.  If you don’t invest in nurturing and growing your relationships with people in your network, then your network will become nothing more than a list of names in a database. 

When you stay in touch and develop relationships with people, your business will be top of mind when people need your products or services.  This also increases the number of referrals people will give to your business. 

To nurture a relationship, you must give it attention and energy. There are loads of ways to connect with people (many of which are very inexpensive).  You can:

* Pick up the phone

* Send an e-mail

* Send a note the old fashioned way (otherwise known as snail-mail using the post)

* Meet in person for coffee, lunch or a drink

Finding a reason to connect isn’t hard to do.  You don’t have to wait for something big to happen; little things can mean a lot too.  Here are just a few ideas:

- No specific reason, just to see what’s new and catch up

- Birthdays or anniversaries

- Sharing an article, book, website, or other resource

How often you touch base depends on the kind of relationship you have with each person.  For some people connecting twice a year is perfect and for others every three months is appropriate.  You might have monthly contact with people you know quite well and for very close relationships perhaps even more frequently.

Think about different types of people you know and how often you’d like to be in touch with:

> New acquaintances

> Current clients

> Inactive clients

> Former colleagues

> Suppliers for your business

The key to successfully nurturing your network is to create a structured plan.  Random acts of kindness and connection never hurt, but to really build a relationship it’s better to have consistent contact. 

To make it easy to stay in touch, you need to use a system to keep track of who you want to contact and when.  If you rely on your memory you won’t get very far.

You can create a system by setting reminders in your own contact database.  Or if you use Outlook, you can use the ‘Tasks’ feature where you can make notes with reminder dates.

The type of system you use isn’t important.  What is important is having a system and taking action.  Find something that works for you and get started today. 

By using a system, nurturing your network will become a regular habit and it won’t seem like such a big task. 

Spending the time and energy getting to know your network is an investment with an enormous return.  Not only is it fun, it will help you expand your business.    

Are you starting to see the value of reaching out to the people you know and building a relationship over time?  Make the decision to create a plan to nurture your network and build connections that will thrive over time.

© Stephanie Ward, 2008

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

As a business owner your time is precious.  You probably have multiple requests from people that are pulling you in many directions.  But, if you say yes to every invitation that comes your way, you will not have time for the activities that are critical to growing your business.

What I frequently hear from my clients is that they don’t have enough time for everything that needs to be done in their businesses.  Since we all have the same amount of time, it really comes down to making choices.  So how do you know what to choose?

Start by making a list of the strategic activities that are essential to the growth of your business.  These are the actions to say yes to.  Say no to anything that doesn’t fall under your strategic activities.  This is what it means to set business boundaries.

It may sound simple, but many people find that saying no is an extremely difficult thing to do. 

What’s keeping you from saying no more often?  Some of the reasons people struggle with saying no are:

* Fear of conflict

* Wanting to be liked

* Afraid of not being asked again

* Feeling guilty

* Unsure about how to say it

Have you ever agreed to do something and then later felt angry, anxious, or overwhelmed about it wishing you had said no?  Saying yes when you want to say no is a huge energy drain and distracts you from the things you really want to do for your business.

The good news is that saying no is like any new skill, with practice is becomes much easier.  And even better, it is extremely empowering.  Start with something small and build from there.

Remember, you don’t have to give an answer on the spot.  If someone asks you to do something and you’re not sure, you can always say something like “let me check my schedule and I’ll get back to you.”  That way you have time to consider what is best for your business.

Many times if you’re not sure, this may be an indication that the answer is no.  Have you heard the expression: “Doubt means don’t”? 

In addition, you may be surprised to find that most people respect your answer, even when it is a no.  If they don’t, it may be a sign that it is not a balanced relationship.

Setting boundaries in your business will create more space and energy for you to move forward and reach your goals faster and easier.  And that’s not all; when you set and enforce your boundaries you will have more confidence, be more attractive, and feel more relaxed.

Why not start saying no today?  Once you know how you want to use your time, it will be easy to identify things you can say no to.  This will create time for strategic action.  When you say yes only to the most important (and profitable) actions for your business you will see your business grow. 

© Stephanie Ward, 2008

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

Do you know how much time you spend on your business being ‘in motion’ instead of ‘in action’?  Are you aware of the difference?  Motion keeps you busy.  Action creates momentum and the results you want.   

Think of it this way, action is something that moves you closer to your goals.  Action has direction.  Motion is simply movement in no particular direction, and can mean going in circles. 

I don’t want to introduce a new tactic or strategy, I want you to take action on strategies you already have in place (or have been planning to put into place).  You know enough, you are ready, now is the time.  No more waiting!

You probably have a list of things you are planning to do.  What is one thing on your list which appeals to you, that you are willing to take action on right now? 

Here are some possibilities:

* Pick up the phone and make that call you have been avoiding

* Follow through with a prospect by sending an interesting article

* Send out that press release

* Get your articles published

* Start your own ezine

* Sign up for that networking event and go

If you’re not quite ready to start a new action why not take a look at what is working in your business and do more of it.  If speaking attracts new clients to your business speak more.  If networking brings you business, attend more events.  If direct marketing works, expand your list.  Get the idea?

I can hear you saying, that’s a good idea but…  Imagine what would happen if you chose to skip the “yeah butts” and just went ahead and took action.

Delaying action is a waste of time and energy.  Every time you think about doing something and then don’t, is time you could have used to actually get it done.

Fear is often the cause of inaction.  See if you can identify the specific fear you have about taking a particular action.  Then ask yourself, is it real?

What would be the worst thing that could happen if you moved forward?  Usually you’ll find that the reality of the situation is much less scary than you had imagined.

Keep moving forward by taking one step at a time.  What could you do right now, no matter how small it seems, to move your business ahead.  You are creative, find a way to make progress even if it isn’t how you originally planned. 

Action does require courage.  If it’s not just a little bit scary then my guess is that you are not stretching yourself.  The good news is that you can take action even if you feel scared; it doesn’t have to stop you. 

Scary can be exciting, think about taking a ride on a roller coaster.  You might be scared but you do it anyway because you know it will be thrilling. 

But that’s just part of the story.  When you take action, in addition to building your business, you also build your confidence which will inspire you to take even more action.

At the end of each day you want to ask yourself this question: ‘What action did I take today that will help me reach the goals I have for my business’?  And you want to have a clear and resounding answer!

The bottom line is you have the power to take action right now, today, and every day after that.  So tap into your courage and be willing to do what you know will create a more profitable business.

© Stephanie Ward 2007

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire!  Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.