Recently I was talking with a client and I asked her if she was interested in using speaking as one of her marketing strategies for her business. She said not right now. So I asked her if she would be willing to speak to a large audience if she didn’t have to stand up in [...]
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It’s no secret that effective headlines are a crucial part of successful marketing. The big question is, how do you create effective headlines that command attention. Today, more than ever, attracting the interest of prospective clients is extremely difficult. Imagine you’ve written a great article, brochure or webpage but most people don’t read beyond the [...]
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