If you want to know more about getting started, here’s an article about making videos.
If you’re already making videos then this suggestion is going to be a no brainer for you. If you haven’t yet started, you’re going to love this because it’s all about you being behind the camera (not in front of it).
Testimonials are incredibly powerful and usually consist of written words from people who have done business with you and are sometimes accompanied by a photo.
Taking this concept one step further, and making video testimonials, is even more compelling. You get to see a real person and hear them talking about their experience of working with you.
This doesn’t have to be time consuming or difficult. You have a digital camera right? Most digital cameras now record video as well. And many new smart phones will capture video. So all you have to do is remember to take your camera with you.
Take Your Camera With You When You
- Go to networking events
- Give presentations
- Attend conferences
- Visit a client
And there are so many different topics you can ask people to give you video testimonials about. Think about subjects things like these.
Topics for Video Testimonials
* Your work with clients
* Your products
* Your workshops
* Your blog
* Your ezine
You can send them an e-mail prior to the event and ask them if they would like to make a quick video at the event. Or you can just be spontaneous and ask them when you see them.
It’s also great exposure for the people you record. Let them promote themselves along with their testimonial. Give people simple instructions, invite them to say their name, their website, and then share their experience. And you can also include the link to their website under the video on your website.
To avoid the extra work of editing, get the video testimonial in one take. It doesn’t have to be perfect. In fact, it’s more relatable if it’s not. But if you need to do more than one take that’s no problem because the clips will be short (anywhere from 30 seconds to a few minutes).
You don’t want to put people in an uncomfortable position so make it easy for them to say no if they don’t want to be on video. Explain that you really do understand if they don’t want to participate.
At a recent workshop I gave I invited anyone who wanted to make a video to come see me at the end. Two people volunteered, check out the short videos.
Can you see how fast and simple it can be to make video testimonials? They provide great exposure for the people featured in your videos and they build amazing credibility for your business.
© Stephanie Ward
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