How To Increase Your Visibility on LinkedIn by 1000%

by Stephanie Ward on August 5, 2011 · 33 comments

in Articles, Blog, LinkedIn, Marketing

MP9004014331 300x199 How To Increase Your Visibility on LinkedIn by 1000%You’re probably posting interesting updates on LinkedIn that your connections find extremely valuable.

And when you post an update it is only visible to your connections. You may have a few hundred connections, maybe more. And that’s awesome.

But what you’re missing out on is a super cool way to leverage your updates so that they reach thousands to tens of thousands of people (this is not hype or an exaggeration, stick with me and I’ll explain).

Get Yourself Hooked Up With Groups

First off you need to join some Groups on LinkedIn; you can join a maximum of 50 groups. You want to join groups that your ideal clients are members of.

To find groups to join simply go to the top navigation bar and go to the search bar on the top right. Click on the drop down menu and choose ‘Groups’. Then start typing in keywords of your target market and industry and you’ll see options for groups.

For example, if you’re a Nutritionist you might type words like: health, nutrition, wellness, etc. If you’re a Sustainability Consultant you could try words like: environment, renewable, energy, etc.

There is also a ‘Similar groups’ link that is to the right of the group description and above the ‘Join Group’ button that will show you groups that are similar to that one.

Each group has a short description as well as the number of members in the group. Look for groups that are a good match and have a large number of members.

Once you find a group you want to join simply click on the button to the right of the group description that says ‘Join Group’.

Let the Sharing Begin

To get started, update your status with a description of the content you want to share. The types of updates that receive the most response are ones that include a link to content.

The link can be to: an article, a video, a blog post, etc.  Be sure to add a link to the content by clicking on the link that says ‘Attach a link’ which will say:  ‘Add URL:’ once you click on it. After you add the link click on ‘Attach’.

Once you’ve done that simply click ‘Share’ and now your update appears in the stream under ‘All Updates’. That is usually as far as most people go. The next step is where the magic of massive leverage happens.

How to Skyrocket Your Visibility

Now that you see your post in the stream, click on the link underneath your post that says ‘Share’ (it will be the fourth choice in a row of these options: Like – Comment – Send a Message – Share).

Once you’ve clicked on the ‘Share’ button you’ll see a box and you’ll want to uncheck the box that says, ‘Post to Updates’ because you’ve already done that.

You do want to check the box that says, ‘Post to group(s)’ where you’ll have the option to add as many groups as you’d like. To add a group, simply start typing the name of the group and you’ll get a drop down list of options.

A handy way to do this is to go to your list of groups (you’ll find this in the top navigation, click on ‘Groups’ and then on ‘Your Groups’) and then copy and paste the list to a Word document and save it or print it out. That way you can easily refer to it when adding groups.

After you’ve added all of the groups you want to share your update with you can add a couple more things. Underneath where you added all of your groups you can also add a ‘Subject:’ line and add information to the ‘Detail’ section.

Once you’ve done that, just click ‘Share’ and your update will be sent from LinkedIn via e-mail to every member of every group you sent it to and it will show up in the discussion area of each group.

Results You Can Expect

So if you’re a member of 40 groups and each of those groups have 1,000 members your content will go out to 40,000 people! Many groups have in excess of 1,000 members to your reach may be even greater.  That’s a colossal difference from reaching a few hundred people with your updates. Are you feeling me?

Oh yeah, and don’t forget that you can do this for free! It may sound complicated and I promise it’s not. Once you’ve joined your groups and you’ve done this one time you will see how easy it is and that it literally takes only minutes.

Try this right now and increase your visibility by sharing your juicy content with an enormous amount of people and watch your business grow.

© Stephanie Ward

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{ 32 comments… read them below or add one }

1 Gloria August 6, 2011 at 2:31 pm

Excellent suggestion about how to use LinkedIn groups! I also like the paragraph at the end of your blog about how other people can use your article. Hope you don’t mind if I borrow that idea for my own blog! :-)

2 Stephanie Ward August 6, 2011 at 4:40 pm

Many thanks for your feedback Gloria! You’re absolutely welcome to use the idea of offering your article to be used in other places. All the best.

3 Belinda Nicoll August 9, 2011 at 4:42 pm

Excellent advice, though once I’ve clicked on “share” and have un-clicked “post to updates,” I do not have the option to “post to groups” only the option to “post to individuals.” Does this have to do with some kind of “setting” that I have to change?

4 Stephanie Ward August 9, 2011 at 5:08 pm

Thanks Belinda, I’m not sure why you’re not getting the ‘post to groups’ option. Let me look into it and see what I can find out for you.

5 Stephanie Ward August 11, 2011 at 4:54 pm

Belinda, after several back and forth messages with the support team at LinkedIn I think I may have the answer. Did you include a link with your post? Apparently that is a requirement in order to get the ‘post to groups’ option.

6 Belinda Nicoll August 11, 2011 at 8:34 pm

Thank you for taking the trouble to get to the bottom of this. I’ve experimented with this now and that seems correct, provided the link is to some external source other than your own blog. Hmm, the learning never stops.

7 Stephanie Ward August 11, 2011 at 8:54 pm

Actually all of the links I have used are to my blog so that does work. I think you need to add it in the special link box (in addition to adding it in the update area). Give it a go and let me know what happens. Thank you for your patience.

8 Belinda Nicoll August 11, 2011 at 9:01 pm

Stephanie, I’d like to correct my previous comment: you can indeed share a status update that has been posted from your blog to LinkedIn. I do, however, have two such updates (original blog entries) that won’t cooperate – strange, but maybe it’s just some gremlin that’s sneaked in there. Thank you again for the valuable lesson.

9 Rachael Hampton August 12, 2011 at 10:00 am

Great advice !

10 Stephanie Ward August 12, 2011 at 10:11 am

Thank you Rachael.

11 Kenya Hudson August 27, 2011 at 2:39 am

excellent article Stephanie. I did not know you could share through your update posts to your groups. Learned something new! Thank you.

12 Stephanie Ward August 27, 2011 at 10:44 am

It was a discovery for me as well Kenya. It’s an amazing way to share valuable content.

13 Expat Doctor Mom September 11, 2011 at 1:17 pm

This was a great post.

I had difficulty in that under a post I made, there was no option to SHARE: only comment and like. I have adjusted my settings to have my posts accessible to all… What to do now?

Thanks
Rajka

14 Stephanie Ward September 11, 2011 at 1:36 pm

Thank you for your feedback Rajka.

Did you add the link in your status update to the ‘attach a link’ as well as including it in your post? I think that may be the reason you didn’t see the ‘share’ option.

I’ve included the section of my post that relates to this step below.

“To get started, update your status with a description of the content you want to share. The types of updates that receive the most response are ones that include a link to content.

The link can be to: an article, a video, a blog post, etc. Be sure to add a link to the content by clicking on the link that says ‘Attach a link’ which will say: ‘Add URL:’ once you click on it. After you add the link click on ‘Attach’.”

15 Expat Doctor Mom September 11, 2011 at 1:36 pm

PS I found this answer in the help section which said you can not cross post to groups? It would certainly be nice to leverage all your groups as you discussed. Let me know.

Here is the link: http://www.linkedin.com/answers/administration/customer-service/ADM_CSV/804529-829171

16 Expat Doctor Mom September 11, 2011 at 1:49 pm

PSS. Sent my second response after your response. The trick is really to attach as a link. The post I had tried to do it to was posted from my HootSuite account and it doesn’t work this way! Thanks, this is very helpful. Have you had group members get upset by your sharing? Just wondering.

17 Stephanie Ward September 11, 2011 at 1:58 pm

Great to know, thank you for letting me know Rajka.

Groups encourage members to share information so I don’t know why a group would mind if I share the same information with another group. So far I’ve received a lot of positive feedback and the information I’ve shared.

I trust that if group members are upset by my information they’ll let me know. ;)

18 Linda Kauffman September 14, 2011 at 2:41 pm

I also did not see the “Post to Groups” option. I will follow the above suggestions and anticipate success.

19 Stephanie Ward September 15, 2011 at 4:33 pm

Let us know if that works for your Linda!

20 Sean September 16, 2011 at 3:48 pm

Great point. I had been sharing my blog posts on LinkedIn but did not know it was not being shared with the groups I belong to. This will really help, thanks a lot.

21 Stephanie Ward September 17, 2011 at 9:26 am

Thank you for your comment Sean! Wishing you all the best with getting your blog posts shared with your groups.

22 Helen Rosen October 15, 2011 at 7:11 am

WOW – you really know your stuff.

23 Stephanie Ward October 15, 2011 at 10:15 am

Many thanks Helen!

24 Alissa February 16, 2012 at 2:12 am

Stephanie – This important tool you have shared is one that I learned of 3 months ago in a Linkedin webinar. I employed that strategy to the fullest, and now have nearly 700 connections. The focus is on providing useful information to the Groups and not making the focus about self-promotion, which I am sure you know and have commented on. People must understand that this process is quite a bit of work, but a sound investment of their time and energy. Now, people are sending me connection requests daily, and I am certain it is due to posting valuable and timely information (always with a link, in my case). My #1 rule is to avoid self-promotion, as that will quickly derail someone on Linkedin. As a Group owner myself, I have had to squash a few self-promoters who only posted their own blog and never participated in “discussions”. That is the #2 key, in my opinion; that is, participate in ongoing discussions in various Groups. Great blog post here, and it does work!

25 Stephanie Ward February 16, 2012 at 8:52 am

Thank you for sharing your experience Alissa, much appreciated! Excellent point about contributing to discussions in groups, this is crucial. Many thanks for your feedback and all the best.

26 Marlow Drevel March 29, 2012 at 6:39 am

Hi Stephanie,

Awsome piece of material. I am gonna follow the steps you described. Let’s hope I can get to my old linkedin account. Where I have no access to.

Even all the comments are helpfull.

Marlow Drevel

27 Leslie McKerns May 18, 2012 at 2:08 am

Thank you so much for this! So, the key is not to self promote, but rather add value to the groups. Share relevant helpful information – something that group members will love reading and find useful (and not spammy or self-promoting). Add the link. And if they like or are intrigued by your post they will follow your breadcrumb track back to your profile and potentially ask to connect with you!

28 Stephanie Ward May 18, 2012 at 10:07 am

Great recap Leslie! Indeed, it’s about adding value and building relationships over time. Many thanks for your comment.

29 priyantha herath August 29, 2012 at 1:51 pm

Hi Stephanie,
Thanks a lot for sharing your experience.

30 Stephanie Ward August 29, 2012 at 1:56 pm

You’re welcome Priyantha, happy to share! Wishing you all the best with LinkedIn.

31 Sarah August 29, 2012 at 2:27 pm

Hi Stephanie, I’ve used your strategy in the past as well. I’ve recently been appointed to manage a big group on LinkedIn (8000+) members and we had to introduce some stricter rules for the discussion thread because there was a sentiment of frustration with too many promotions in the discussion thread. Members are no longer allowed to just post their blog posts, without starting a discussion. This is considered a promotion, because it leads people away from the LinkedIn Group, therefore promoting their blog post. If 8000 people do that on a daily basis, you can imagine that this gets a bit too much. Now, members can still post links to their blog posts if they start a discussion about the topic. So this makes the “Subject” and “Detail” fields very important, because that’s where you would ask a question or initiate a discussion. So yes, I do still practice & recommend your strategy, I would just personalize it a bit for each group. What are your thoughts on that?

32 Stephanie Ward August 30, 2012 at 10:52 am

Thank you for your comments Sarah. As long as a blog post offers valuable information I don’t think of it as promotion just because it is a link outside of LinkedIn. I wouldn’t recommend this strategy on a daily basis, once or twice a month seems about right. And using the ‘Subject’ and ‘Detail’ fields is also a great idea.

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