How can your prospects know if they want what your business offers?
How can they know if what you have, is what they need?
A great way to let them find out is to offer a sample, a taster, of your products or services.
You can do this by sharing your expertise, letting them experience what you offer, or by showing them how you have helped other clients.
In fact, when you have a taster to offer, you don’t feel like you are “selling” – because you’re not.
You are simply giving people a no-risk way of experiencing what your business has to offer to see if it is the right thing for them.
Be creative and think about what you have to give. Here are some ideas to get you started.
Free Initial Consultation
* Gym Owner
* Personal Trainer
* Relocation Specialist
* Tax Consultant
Before and After Pictures
* Salon Owner
* Make-up Artist
* Professional Organizer
* Personal Trainer
* Personal Styler
Discount on the First Purchase
* Massage Therapist
* Spa Owner
* Office Center Provider
Try Before You Buy
* Software Vendor
* Subscription Website Provider
* Paid Newsletter Provider
Ideas for a Written Sample
Another taster that every business owner can offer is written information. It can be one page or many. What’s most important is that it contains valuable information that your clients want and need. You can post this information on your website and/or offer to give it to potential clients you meet when you are speaking or networking.
– A “How To” article
– A “Top Ten” article
– A “Do’s and Don’ts” article related to your industry
– Case studies (success stories) of how you helped other clients
Take time right now and think about the biggest problems your clients face and how you help them solve those problems. You have valuable information that other people need to know. The kind of information that can really help your prospects and give them an idea about how your business can support them.
The good news is that you may already have something you can use as a taster and may not have to create anything new.
And even if you do need to create something new, it probably won’t take you too long because this is what you do and it comes easily and naturally to you.
Ready to share a taste of your business with people? Start offering your expertise and watch your business grow.
© Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Stephanie Ward is the Business & Marketing Mentor for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ‘7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.
Do you invite potential clients to try before they buy? Please share how you do this or ask questions in the comments section below. I respond to every single comment.