Writing

Compelling headlines will inspire people to read your content. This short video (less than 3 minutes) will reveal five mistakes you may be making with your headlines. For more on this topic read my article: Are You Making These 5 Mistakes with Your Headlines? Share your thoughts on this topic in the comments section below.

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CRAVE Amsterdam is The Urban Girl’s Manifesto, The ultimate guide to the places women CRAVE in Amsterdam, including more than 150 women you need to know. I’m thrilled to be featured in the new CRAVE Amsterdam book alongside many truly inspirational female entrepreneurs.  My business is featured on page 229 and you can see it here [...]

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Would you keep spending time creating, and posting, fabulous content on your blog if you knew no one was reading it?  Well, if you don’t have a way for visitors to get new posts then I’m afraid that’s exactly what’s happening. So if your blog is like a cactus isolated out in the middle of the desert where no one can [...]

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The key to making marketing work for your business is to pick a few marketing strategies that fit for you and then do them consistently. Are you using any of these eight marketing strategies?  Choosing your marketing strategies is the 5th step to attract more clients.  You can get the full report with all seven steps, [...]

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Time is precious to a business owner. Are you using yours wisely? Do your marketing strategies allow you to leverage your time and reach an abundance of prospective clients? If you’re spending the majority of your time marketing one-to-one you may be missing out on a lot of business.  One-to-one is you communicating with one [...]

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Do you know how you can create a connection with all of your potential clients with one action? How to build relationships over time in a consistent way? One of the most efficient ways to do this is with a newsletter also known as an ezine. Don’t panic, there are many ways to create valuable [...]

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It’s no secret that effective headlines are a crucial part of successful marketing. The big question is, how do you create effective headlines that command attention.  Today, more than ever, attracting the interest of prospective clients is extremely difficult. Imagine you’ve written a great article, brochure or webpage but most people don’t read beyond the [...]

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It’s a big shock to realize that no one really cares about your business, at least in the beginning of the process. What people do care about, and want to know, is what your business can do for them. You can imagine that information about how long you have been in business or why you [...]

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All the experts kept saying it was a great way to give value, gain free publicity, and position yourself as an expert. It was something I had planned to do for years and I finally did it for the first time in May, 2005 and I’ve been doing it ever since. What is it?  Writing [...]

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