I had the great pleasure of being one of the Dragons (the friendly business advice giving kind) at the Connecting Women’s Dragon’s Nest event. I shared some tips with one of the four participating entrepreneurs in this short video (less than 3 minutes). Have an opinion about this? Share your thoughts below. And if you [...]
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This video is an excerpt from my part of the CRAVE Chat in Amsterdam February 21, 2011 about how to keep your business simple. In this video I talk about how to keep your marketing simple. Share your thoughts about how you keep things simple in your buisness in the comments below.
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You’ve heard it before; your business needs to have a niche. But what does that really mean? Is it about the group your business serves or is it about the solution you offer? It can be either or both. I’ve written about creating a niche before, you can read that article here. Now I want [...]
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Here is a question I want you to answer right now. Ready, who are the specific group of people your business serves and what main solution does your business offer them? How did you do? Was your response immediate and clear? If you’re struggling to answer these two questions don’t panic. I’m going to give [...]
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It’s no secret that as a business owner, you want to attract more clients to your business. And you want to attract clients that are the best fit for your business. Of course it is easier to do this when you are very clear about the specific problems your business solves and for whom you [...]
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What do you know about your clients? What kind of information can you identify about your clients without having to ask them? Knowing more about your clients is a fabulous way to grow your business. Keep reading to find out how. 4 Reasons to Really Know Your Clients 1. If you know more about your [...]
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How do you answer the seemingly easy question, “What do you do?” Do you talk about YOU? Do you talk about your products andservices? Do you talk about your industry? Do you explain the process of how your products and services work? If you answered yes to any of these questions you are missing an [...]
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