Articles

    You are constantly bombarded as a business owner about everything you should be doing to market your business. There are always new platforms, tips, tricks, and foolproof methods you are told to try. But it doesn’t have to be complicated. The key concepts of marketing remain steadfast. You want to be able to [...]

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Have you ever had a client that wasn’t a good fit? If so, you know how frustrating and exhausting it can be. It’s possible to work only with clients you love and never take on a mismatched client again. Watch this short video to find out how. Don’t miss any new marketing videos, simply click [...]

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    If you’re not willing to invest time and energy in developing relationships with the people you meet, you should stop networking right now. No, I mean it. Totally serious. Because there’s no reason to get dressed, travel to an event, often times pay money to attend, spend time talking with people, and travel [...]

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Do you ever want to thank someone but an email doesn’t seem like enough and sending something via snail mail isn’t possible? If so, I have the perfect solution for you in today’s video. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below: In addition to PaperlessPost, which I mentioned [...]

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    Greece has stunning beaches, extraordinarily friendly people, and divine food. And after almost every meal in Crete you get a free Greek surprise which is either a small sweet dessert or an alcoholic drink called Raki. And if you’re really lucky, you get both. Raki is brought to the table in various sized [...]

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If you’re not happy with the results you’re getting from your ezine, I have the solution for you. Watch this short video (less than 3 minutes) to find out how the right way to make sales with your ezine. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:   “You [...]

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    You know that focus is critical when marketing your business. You need to resist the temptation of continuously getting drawn into the latest marketing fad. Usually I advise business owners to pick a few marketing strategies and stick to them, which is a smart thing to do. You also need to know which [...]

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Should you put your prices on your website? There isn’t a right or wrong answer to this one. There are reasons for sharing and reasons for not sharing. The most important things is to think about it and be clear about the decision you make, either way. I have a preference for one and I’ll [...]

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    There you are, working hard to create amazing blog posts that your audience will find extremely useful. It takes time, a lot of time. Sometimes you feel like no one really appreciates your content, especially when you don’t get much feedback (your blog comments are a bit like a ghost town). But you [...]

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Your marketing will be easier and more effective if you are exceptionally clear about who your ideal client is. Watch this short video to find out how to do describe your ideal client. The strategy in the video is also applicable if your ideal clients are businesses. Describe in detail the type of business that [...]

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