What is on the ‘Contact’ page of your website?

If your answer is, “not much” then you need to watch this short video because you’re missing out on a huge opportunity to connect with more people.

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Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:

 
If you don’t have a valuable free giveaway to offer as your call to action, read this: Do You Offer a Free Valuable Giveaway? And if you’d like even more tips for your website, check out my post: Is Your Website a Client Generator? Use This 11 Point Checklist to Find Out.

“Do what you can, with what you have, where you are.” Theodore Roosevelt Click to Tweet

Share a link to your ‘Contact’ page below in the comments section and if you have questions, ask away.

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Turn Your Marketing Chaos Into a Den of Zen

 

 

You are constantly bombarded as a business owner about everything you should be doing to market your business.

There are always new platforms, tips, tricks, and foolproof methods you are told to try.

But it doesn’t have to be complicated. The key concepts of marketing remain steadfast. You want to be able to connect with people, build relationships, and let them know how you can help them.

The actual ‘how’ of doing this varies from business owner to business owner and the ‘how’ is less important than the fact that you actually do it.

It all boils down to making smart marketing choices. So here are seven ways to turn your marketing chaos into a den of zen.

1. No Choice is also a Choice

Realize that choosing ‘not to decide’ is still a choice.

If you are so overwhelmed by marketing that you don’t know what to do and therefore you choose nothing, this is still a choice.

Once you are aware that you are consciously choosing not to act, you can actually do something about it. Decide to keep it simple and take a look at what marketing strategy has worked in the past and do more of that.

“The cost of being wrong is less than the cost of doing nothing.” Seth Godin Click to Tweet

As you move forward you can consider adding additional marketing strategies.

2. You’re the One

Get clear about who is actually making your marketing choices.

This may seem ridiculous but it could be that other people are heavily influencing your choices about your marketing.

Who are these people? Think about partners, friends, “experts” and anyone with whom you interact about your business.

While advice can be helpful, you are the final decision maker, trust your own instincts.

Do you love to write, to speak, or to network? Get quiet and be honest with yourself about which marketing strategies you enjoy and that click for you.

3. No Wrong Choices

Know there are no wrong choices, only different ones.

If you’re not happy with the results you’re getting from your current marketing strategy, don’t let that keep you from taking action.

Just because your current marketing strategy isn’t working, it doesn’t mean that you, or your business, is a failure. Marketing is all about experimentation and discovering what works.

Simply make new choices, decide on three marketing strategies that sound right for you and do them consistently for six months. After some testing, if one of them isn’t working, replace it with a new one.

4. Courageous Choices

Be willing to make courageous decisions about your marketing.

There’s a difference between trying to stick a square peg into a round hole and being afraid to try something that is a fit for your talents and skills.

Have you heard the quote, “Do the thing you fear and the death of fear is certain.” by Ralph Waldo Emerson?

If you’ve done this before, you know it’s true. Give it a try, decide to do something you’ve been afraid of doing.

And for even more support on doing the big scary, check out my posts: Is This Four Letter Letter Word Hurting Your Business and Secrets to Overcoming Your Fears So You Can Rock Your Business.

5. ‘Feels Right’ Choices

Choose marketing strategies that feel right for you and you will get better results.

Why is this the case? Well, it’s because if they feel right you will actually do them.

If you create a juicy marketing plan full of actions you know you’re not willing to take then you’re wasting your time. Yes, people actually do this.

Additionally, when you’re at ease with your marketing it will show. Potential clients will connect with you because they see that you’re the real deal.

When there is a disconnect between what you are comfortable doing and what you do, people notice.

6. Proactive Choices

Be proactive about your marketing choices and decision making gets way easier.

If you’re in ‘reactive’ mode and you allow yourself to be inundated by all of the marketing possibilities that are available, you’re headed for trouble. This includes looking at what everybody else is doing. Don’t forget, this is your rodeo.

When you’re reactive you get distracted and make ineffective decisions or even worse, become paralyzed and take no action at all.

But when you’re clear about your objectives, and what fits for you, you will be in a state of clarity and it will be straightforward about which direction to take.

7. Decision Making Mastery

When you make deliberate marketing choices you will increase your ability to consistently make effective choices for your business.

Just as you can build your courage muscle with practice, practice will also allow you to build your decision chops.

Convinced that your marketing doesn’t have to make you crazy and can even feel like a day at the spa?

Follow these steps and you can actually enjoy marketing your business and experience the results and that come from it.

© Stephanie Ward

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEBSITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: http://www.fireflycoaching.com.

How do you make decisions about your marketing? Share you tips and ideas in the comments section below.

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Say Good Riddance to the Wrong Clients and Hello to Clients You Love

August 22, 2014

Have you ever had a client that wasn’t a good fit? If so, you know how frustrating and exhausting it can be. It’s possible to work only with clients you love and never take on a mismatched client again. Watch this short video to find out how. Don’t miss any new marketing videos, simply click [...]

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Why You Should Never Attend Another Networking Event

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A Unique Way to Say Thank You and Make an Impression

July 18, 2014

Do you ever want to thank someone but an email doesn’t seem like enough and sending something via snail mail isn’t possible? If so, I have the perfect solution for you in today’s video. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below: In addition to PaperlessPost, which I mentioned [...]

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What Happens in Greece After Dinner and How to Be Remarkable

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Not Getting Enough Clients From Your Ezine? Watch This

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Normally I Tell Business Owners Not To Do This

June 6, 2014

    You know that focus is critical when marketing your business. You need to resist the temptation of continuously getting drawn into the latest marketing fad. Usually I advise business owners to pick a few marketing strategies and stick to them, which is a smart thing to do. You also need to know which [...]

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Why You Shouldn’t Be Afraid to Show Your Prices on Your Website

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Should you put your prices on your website? There isn’t a right or wrong answer to this one. There are reasons for sharing and reasons for not sharing. The most important things is to think about it and be clear about the decision you make, either way. I have a preference for one and I’ll [...]

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Don’t Ignore this Opportunity: Get Your Business Known Using LinkedIn Publisher

May 2, 2014

    There you are, working hard to create amazing blog posts that your audience will find extremely useful. It takes time, a lot of time. Sometimes you feel like no one really appreciates your content, especially when you don’t get much feedback (your blog comments are a bit like a ghost town). But you [...]

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