Promote Your Business with Postcards

 

Many business owners are utilizing the internet to grow their

businesses.  Technology is marvelous and frankly, I don’t know

what I would do without it.

 

But just because you can implement loads of marketing

strategies on-line, it doesn’t mean other methods are obsolete.

A fabulous off-line marketing strategy that works is using

postcards.

 

WHY A POSTCARD

 

- It’s something tangible you can touch (and keep)

 

- It’s a pleasant break from e-mail

 

- There’s no envelope so when it arrives in the mail it is seen

(and gets seen along the way)

 

WHAT TO SAY ON YOUR POSTCARD

 

You need a powerful headline that speaks directly to your

target audience and creates curiosity to know more.  You can

include a picture of the product you are offering and/or a

picture of you. 

 

Obviously there isn’t a lot of room on a standard size postcard

so you’ll want to keep it as simple and clear as possible.  If

you want a bit more space (and want to make a big impression)

you can choose an oversized postcard.  Using color is another

way to grab attention.

 

You want to create a focused message and offer only ONE action

to take.  For example:

 

> Call you to schedule a free 20 minute consult

 

> Go to your website and get a free report

 

> E-mail you to receive a free sample of your product

 

You can create a series of postcards for one product or

service.  And you can also create one postcard for each

different product or service you offer.

 

WHERE TO GET POSTCARDS

 

I have used Vistaprint.com and have been very pleased with the

product and service.  Vista Print offers its services in 18

countries and is quite inexpensive.

 

They offer templates so you can create postcards that look

professional.  Be sure to sign up for the ‘Exclusive Offers’ on

the homepage of the website and you will receive discounted

offers and never have to pay full price.  You order on-line and

the postcards are delivered to your door, really easy.

 

Of course you can use a local designer and printer, which will

probably be a bigger investment.

 

HOW TO USE POSTCARDS

 

* Put a stamp on it and send it in the mail to prospects who

have shown an interest in your business.

 

* Give it to people you meet in person (instead of a business

card).

 

* Leave several at places where your ideal clients hang out.

For example, I have asked people in my network, whose clients

could use my services, to leave my postcards in the reception

area of their offices.

 

HOW WILL I KNOW IF IT WORKS?

 

Hopefully you know where all of your clients find you (either

by asking them directly or asking via your website).

Personally, I can tell you that I have attracted clients who

found out about me from my postcards.

 

There’s no reason it can’t work for your business too!  You

know what to do. Decide what product or service you want to

promote, create a postcard with one call to action, and start

getting them out there.

 

© Stephanie Ward, 2008

 

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