Are You Making These 5 Mistakes with

Your Headlines?

 

It’s no secret that effective headlines are a crucial part of

successful marketing.  The big question is, how do you create

effective headlines that command attention.  Today, more than

ever, attracting the interest of prospective clients is

extremely difficult.

 

Imagine you’ve written a great article, brochure or webpage

but most people don’t read beyond the headline – yikes!  Make

sure your copy gets read by steering clear of some common

pitfalls.   

 

Five Mistakes to Avoid When Writing Headlines:

 

1. Making it about you or your business.SOLUTION: It needs to

be about your clients and the results they will get.

 

2. Making it boring. SOLUTION: You want people to be curious

so they will keep reading.

 

3. Making it too general. SOLUTION: Be as specific as possible

so you attract the right audience.

 

4. Making it about too many concepts. SOLUTION: if you try to

cover too much, the message becomes diluted and un-motivating.

 

5. Making it too wordy. SOLUTION: Get rid of words that are

not powerful and relevant.  

 

Writing headlines doesn’t have to be hard; in fact it can be

fun!  Here are some tried and true formulas for creating

effective headlines:

 

- How to...

 

- Who Else Wants...

 

- Secrets of...

 

- X Number of Steps to/Keys to/Secrets of...

 

- Ask a question

 

Writing effective headlines is a skill that can be learned.

And like many skills; the more you do it, the easier it gets.

When you’re brainstorming possible headlines, try to come up

with at least ten. 

 

For example, here are the headline ideas I came up with for

this article that I did not choose:

 

> Headline Secrets Revealed!

 

> Headline Fever

 

> Power Up Your Headlines

 

> Turbo Charge Your Headlines

 

> Confused About How to Write Headlines?

 

> There’s No Substitute for Great Headlines

 

> Don’t Make These 5 Mistakes with Your Headlines

 

> Don’t Gamble With Your Headlines!

 

> Secrets to Great Headlines

 

> Are Your Headlines Duds?

 

I usually ask a few people for their opinion on which headline

they like the best.  I consider the feedback and then choose

the headline that I believe will be the most effective.  I

picked the headline for this article because I felt that it

provoked the most curiosity.

 

Be sure to save all of the headlines you brainstorm in one

place so the next time you need to write one, you have loads

of ideas to get you started.  Headlines aren’t only important

for articles; they can make a big difference in other areas of

your marketing as well. 

 

Where to Use Effective Headlines:

 

* Websites

 

* Articles

 

* Brochures

 

* Postcards

 

* E-mail Subject Lines

 

Simple stated, headlines can mean the difference between

attracting new clients, or not.  Get started now by taking a

fresh look at your existing headlines to make sure they are as

powerful as possible.

 

And use this information the next time you write a headline to

make sure your copy gets read.  Happy headlining!

 

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