Secrets to Advertising Your Business

 

Have you tried advertising as a marketing strategy to grow your

business?  Did it work?  If not, you may have missed one, or

all, of the following components of effective advertising.  You

must advertise in the right places, place ads the right number

of times, and have the right ad.

 

It is key that you advertise in the right places.  And the best

places are the ones where your ideal clients will see your ads.

If you don’t have a huge budget then think about starting off

by placing classified ads in magazines, trade publications, or

newspapers.

 

You can also place affordable ads on websites or directories.

And of course Google AdWords is an option (a great way to test

different versions of an ad to see which one is the most

popular).

 

Frequency is another vital key to effective advertising.  It’s

been said that it takes at least seven contacts with a

prospective client before they will act.  If you plan to place

an ad only one time, please forget advertising as one of your

marketing strategies because it will not work.

 

Once you’ve found the right place to advertise (and you’re

committed to sticking with it for at least seven placements),

it’s then time to create the right ad.

 

Think about it, when you see an ad that only has a logo, the

name of a company, and a phone number are you really motivated

to drop what you are doing and pick up the phone and call them?

Not usually. 

 

Here’s the deal, effective advertisements are not about you and

your company.  They are about your ideal clients and what they

want and need.

 

It’s important to have the right expectations about what result

you want your ad to deliver.  It is unlikely that someone who

reads your ad will immediately buy from your business.

 

People want to get to know you a little bit first and find out

more about how you may be able to help them.  It’s not about

making a sale; it’s about inviting someone to take the next

step with your business.

 

Here is a simple three step formula you can use to create an

effective ad.  I’ll use my business as an example.

 

STEP ONE - Name them

 

Who are your ideal clients?  You can use a question, for

example: “Are you a small business owner?”  Or you can grab

attention by saying, “Attention: Small Business Owners.”

 

STEP TWO – Name their problem

 

What is one problem you can help your ideal clients solve?  I’m

sure your business helps clients solve more than one problem,

but you want to keep your ad focused so just choose one.

Again, you can ask a question, “Would you like to attract more

clients.”  You can also make a statement, “Attract more clients

now.”

 

STEP THREE – Give your solution in the form of a ‘call to

action’

 

Your ‘call to action’ is the ONE action you want someone to

take who is interested in knowing more about your business.

Choose a ‘call to action’ that is simple and easy to do.  If

you offer something valuable at no cost, even better.  It can

be a consultation, an article, a free report, or an audio

recording.

 

Here’s one example of a ‘call to action’: Grab your free copy

of the special report, 7 Steps to Attract More Clients in Less

Time, plus monthly business building tips written by Life &

Business Coach Stephanie Ward by simply visiting

www.fireflycoaching.com.

 

Now, putting all three parts of an effective ad together you

get this:

 

Are you a small business owner who would like to attract more

clients?  Grab your free copy of the special report, 7 Steps to

Attract More Clients in Less Time, plus monthly business

building tips written by Life & Business Coach Stephanie Ward

by simply visiting www.fireflycoaching.com.

 

There’s one more thing you have to do when you advertise.  You

must measure your results to find out if it’s working.  The

goal of placing an ad is to attract more business, so are you?

One way to find out is to ask every prospective client who

contacts you how they heard about you.

 

If you’re going to use advertising as one of your marketing

strategies to grow your business, make sure you give it the

best chance to succeed.  Take the time to find the best place

to advertise and create a compelling ad that will motivate

prospective clients to take action.

 

© Stephanie Ward, 2007

 

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Life & Business Coach Stephanie Ward helps business owners

set their profits on fire!  Grab your FREE copy of the special report

'7 Steps to Attract More Clients in Less Time’ plus monthly business

building tips, at: http://www.fireflycoaching.com.