Do You Invite People To

Sample Your Business?

 

How can your prospects know if they want what your business

offers?  How can they know if what you have, is what they need?

A great way to let them find out is to offer a sample, a

taster, of your products or services.

 

You can do this by sharing your expertise, letting them

experience what you offer, or by showing them how you have

helped other clients.

 

In fact, when you have a taster to offer, you don’t feel like you are

“selling” - because you’re not!  You are simply giving people a

no-risk way of experiencing what your business has to offer to

see if it is the right thing for them.

 

Be creative and think about what you have to give.  Here are

some ideas to get you started.

 

Free Initial Consultation (by phone or in person):

* Gym Owner

* Personal Trainer

* Coach

* Consultant

* Relocation Specialist

* Tax Consultant

 

Before and after pictures:

* Salon Owner

* Make-up Artist

* Professional Organizer

* Personal Trainer

* Personal Styler

 

Discount on the first visit/purchase:

* Massage Therapist

* Spa Owner

* Office Center Provider

* Caterer

 

Try before you buy (for a defined period of time):

* Software Vendor

* Subscription Website Provider

* Paid Newsletter Provider

* Artist

 

Another taster that every business owner can offer is written

information.  It can be one page or many. What’s most important

is that it contains valuable information that your clients want

and need.

 

You can post this information on your website and/or

offer to give it to potential clients you meet when you are

speaking or networking.

 

Think about writing things like:

 

- A “How To” article

- A “Top Ten” article

- A “Do’s and Don’ts” article related to your industry

- Case studies (success stories) of how you helped other

clients

 

Take time right now and think about the biggest problems your

clients face and how you help them solve those problems.  You

know valuable information that other people need to know.  The

kind of information that can really help your prospects and

give them an idea about how your business can support them.

 

The good news is that you may already have something you can

use as a taster and may not have to create anything new.

 

And even if you do need to create something new, it probably

won’t take you too long because this is what you do and it

comes easily and naturally to you.

 

Ready to share a taste of your business with people?  Start

offering your expertise and watch your business grow!

 

© 2006 Stephanie Ward

 

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